Advertise Here [468 W x 60 H pixels]
Talking Point | May 2015

Digital print is vibrant: Hemingway

Ahead of FESPA 2015, English fashion and interior designer Wayne Hemingway MBE talks to FESPA about the relationship between print and design, and the opportunities that digital technology in the interior environment presents.

What’s special about print and its role in bringing design to life?
Wayne Hemingway MBE (WHM):
I have always loved print, its vibrancy and eye-catching power. It is a visual art, which is almost impossible to resist as we are visual creatures. Print has made significant advances over the last decade, and the variety of interior applications it is possible to create with digital technology today is just amazing. Digital print allows designers to easily transfer their creativity directly onto surfaces such as furniture, floors, walls, etc. Its on-demand capability enables these designers to effectively deliver bespoke or regularly renovated interiors.

What can printers do to help designers unleash their creativity and embrace the power of print?
WHM:
Technical expertise and creativity should go hand in hand, as they are both integral to a design project. Printers, engineers, architects and designers need to take advantage of their respective competences and focus on bringing them together. Structural engineers help architects and designers to understand if their creative ideas can be turned into reality; equally, printers should highlight the technical aspects of a job and the print requirements for it to successfully reflect the designer’s idea. Printers can widen designers’ horizons by educating them on new and innovative applications that can be created with print. This plays a key role in the creative and project development process.

Sustainability is a topical point in both interior decoration and print. How can the print and design industries join forces to create more sustainable projects?
WHM:
Print buyers are increasingly asking for ‘green’ applications to comply with specific regulations. Modern and forward-looking designers are therefore fully aware of the importance to develop sustainable projects, and they also know that printers can guide them in the selection of the most appropriate inks and substrates to create environmentally friendly applications, which will ultimately help them win new business.

Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
A.T.E Enterprises Pvt Ltd      AB Carter India Pvt Ltd      Angel Mechtronik      Apsom Technologies (India) Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bharat Bijilee Ltd      Bhatt Bros      Bracker AG (Rieter)      Condair      DCC Print Vision LLP      DN Associates      DORNIER Machinery India Pvt Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fab Industries      Fourwents Engineering Company      Gandhi Automations Pvt Ltd      Gem Orion Machinery Pvt Ltd      Instamod Air Pipe Pvt Ltd      Jogindra Industries Pvt Ltd      Jumac Manufacturing Pvt.Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Kirloskar Toyota Textile Machinery Pvt Ltd      Konica Electronics Enterprise      Labelmach      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      M-Tex Enterprises      Mayer & Cie. GmbH & Co. KG      Mayur Reeds And Healds Pvt Ltd      Mohler Machine Works Pvt Ltd      Needles And Elements India Private Limited      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Phoenix Textile Engineering Pvt Ltd      Precision Rubber Industries Pvt Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Rieter India Pvt. Ltd      Rossari Biotech Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Skaat Machine Works India Pvt Ltd      SRE Corporation      Stovec Industries Ltd      Techno Electronics And Instruments      Techno Industries      Thymas Electronics Pvt Ltd      Uster Technologies AG      Vetal Hitech Machines Pvt. Ltd      VTMtex Virtual Textile Mill India (P) Ltd      Weavetech Engineering Pvt Ltd      A.T.E Enterprises Pvt Ltd      AB Carter India Pvt Ltd      Angel Mechtronik      Apsom Technologies (India) Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bharat Bijilee Ltd      Bhatt Bros      Bracker AG (Rieter)      Condair      DCC Print Vision LLP      DN Associates      DORNIER Machinery India Pvt Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fab Industries      Fourwents Engineering Company      Gandhi Automations Pvt Ltd      Gem Orion Machinery Pvt Ltd      Instamod Air Pipe Pvt Ltd      Jogindra Industries Pvt Ltd      Jumac Manufacturing Pvt.Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Kirloskar Toyota Textile Machinery Pvt Ltd      Konica Electronics Enterprise      Labelmach      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      M-Tex Enterprises      Mayer & Cie. GmbH & Co. KG      Mayur Reeds And Healds Pvt Ltd      Mohler Machine Works Pvt Ltd      Needles And Elements India Private Limited      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Phoenix Textile Engineering Pvt Ltd      Precision Rubber Industries Pvt Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Rieter India Pvt. Ltd      Rossari Biotech Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Skaat Machine Works India Pvt Ltd      SRE Corporation      Stovec Industries Ltd      Techno Electronics And Instruments      Techno Industries      Thymas Electronics Pvt Ltd      Uster Technologies AG      Vetal Hitech Machines Pvt. Ltd      VTMtex Virtual Textile Mill India (P) Ltd      Weavetech Engineering Pvt Ltd