Advertise Here [468 W x 60 H pixels]
Web Exclusive | May 2017

Radhika Goenka to enter lingerie biz

Radhika Goenka, daughter of BK Goenka and heiress to the Welspun Group, is set to start her own line of women’s innerwear – Lingerie Shop. This will also feature the launch of fully functional lingerie vending machines with its all-black collection, Be Mine, on display. The first machine will be installed at a mall in Mumbai and will be gradually available in other parts of the country.

Stocked with pre-packaged lingerie products in multiple styles and sizes, the machines will provide the buyer with an assortment of premium quality innerwear. The machines will be set up at select prime locations allowing for quick and easy purchases with product returns being just a click away.

“As we are a brand that advocates for unconventionality and uniqueness, the need to make a statement is essential. Our aim is to break the mould in the Indian lingerie market by offering premium bespoke products with a twist,” said Goenka, founder of Lingerie Shop.

“Though primarily an online platform, we will also bring to the market India’s first ever lingerie vending machine. Women today desire a product that is both stylish and comfortable. Our brand has been conceptualised and created as an answer to this basic aspiration also with the added convenience,” she added.
Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
Arun Textile Engineers Pvt Ltd      Arvind Rub-Web Controls Ltd      Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bharat Bijilee Ltd      Condair      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fourwents Engineering Co.      Gandhi Automation Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Konica Electronics Enterprise      Labelmach      Lakshmi Card Clothing Mfg Co. Pvt Ltd      Lakshmi Machine works Ltd      Loepfe Brothers Ltd (Masterline)      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Prashant West Point Machinery Pvt. Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Savio Texcone (P) Ltd      SRE Corporation      Stakall      Staubli AG      Stovec Industries Ltd      Texfab Engineers (India) Pvt Ltd      The Southern Gujarat Chamber of Commerce and Industry      Thymas Electronics Pvt Ltd      Weavetech Engineering Pvt Ltd      Arun Textile Engineers Pvt Ltd      Arvind Rub-Web Controls Ltd      Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bharat Bijilee Ltd      Condair      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fourwents Engineering Co.      Gandhi Automation Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Konica Electronics Enterprise      Labelmach      Lakshmi Card Clothing Mfg Co. Pvt Ltd      Lakshmi Machine works Ltd      Loepfe Brothers Ltd (Masterline)      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Prashant West Point Machinery Pvt. Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Savio Texcone (P) Ltd      SRE Corporation      Stakall      Staubli AG      Stovec Industries Ltd      Texfab Engineers (India) Pvt Ltd      The Southern Gujarat Chamber of Commerce and Industry      Thymas Electronics Pvt Ltd      Weavetech Engineering Pvt Ltd