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Web Exclusive | July 2019

Huntsman presenting high IQ® intelligent effects

Huntsman Textile Effects will be highlighting its extensive range of HIGH IQ® intelligent effects at the Functional Fabric Fair power by Performance Days in New York this July. Huntsman’s comprehensive range of non-fluorinated Durable Water Repellency technology will also be presented at the upcoming show.
Through our cutting-edge technology and expert technical knowledge, High IQ® delivers the industry’s leading range of innovative, eco-friendly intelligent textile effects. Fabrics treated with our intelligent effects are sustainable textile products that deliver the performance and benefits consumers expect of high-quality brands.

Sustainable durable water repellency
• Huntsman will showcase an extended range of technology offerings, including sustainable, high performance and non-fluorinated durable water repellent finishes, including ZELAN™.

HIGH IQ® intelligent effects
• HIGH IQ® Repel performance assurance program is designed to help mills, brands and retailers meet global demand for eco-friendly apparel with rain and stain protection. Combining innovative durable water repellent finishes with unparalleled technical expertise, the HIGH IQ® Repel program provides durable eco-friendly and sustainable protection for every performance need: everyday, outdoor and extreme adventures.
• HIGH IQ® Lasting White performance assurance program delivers very high and brilliant whites on cellulosic fibres, combining our latest generation of well-known UVITEX® Fluorescent Whitening Agents. With environment-friendly fluorinated (C6) or non-fluorinated stain repel and release technologies, the fluorescent whitening agents used under the HIGH IQ® Lasting White program ensure garments keep looking new for longer.
• HIGH IQ® Lasting colour performance assurance program is powered by specially selected NOVACRON® dyes. Fabrics made using the HIGH IQ® Lasting colour program will not fade, and there is little risk of colour staining on other garments during washing.
News Release
• HIGH IQ® Lasting colour eco performance assurance program relies on Huntsman’s award-winning AVITERA® SE reactive dyes to reduce water and energy consumption by up to 50 per cent compared to best-available technologies. Excellent washing-off performance shortens processing time and increases productivity.
• HIGH IQ® Cool Comfort moisture management program allows garments to breathe while transporting moisture away from the body through its quick-dry properties. The unique technology reduces post-exercise chill, making the effects highly suitable for sports and active wear.
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