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Report | April 2017

LIVA launches 1st LAPF studio in Noida

LIVA launches 1st LAPF studio in Noida LAPF Studio harnesses the strength of one of the largest garment clusters in the world at Noida where over 650 garment units are located.

LIVA, a leading fashion fabric brand from the house of Aditya Birla, recently launched their first and India’s only state-of-the-art studio exclusively for their LIVA Accredited Partner Forum (LAPF) partners. LAPF Studio harnesses the strength of one of the largest garment clusters in the world at Noida where over 650 garment units are located. It will act as a one-stop customer experience centre for technical, product and marketing solutions.

The studio offers more than 1,000 fabrics of viscose, modal and excel on display with detailed technical specifications along with wide variety of fabrics including woven, knitted, flat knitted, etc. Also, LIVA’s seasonal collection specially designed by their in-house designers will be on display in the studio.

LAPF is the first-of-its-kind platform in the textile fraternity that connects and builds a network of textile professionals. The launch witnessed the presence of Rajeev Gopal, Chief Marketing Officer, Birla Cellulose and Birla Cellulose team from across India and Lalit Thukral, President NAEC (Noida Apparel Export Cluster). Well-known fashion designer Narendra Kumar and celebrity jewellery designer Riddhima Kapoor marked their presence and added fashion quotient to the event and inaugurated the Studio in Noida.

Talking about the features of LAPF studio, Gopal said, “The LAPF studio will act as an enabler for our value chain partners. We are happy to associate with Noida garment cluster which is a key source to clothing brands across the world. We are excited to see this partnership and support of the entire textile industry particularly LAPF members. We soon intend to launch LAPF studios into national and international markets.”

LAPF studio connects with over 650 garment manufacturers & exporters, over 50 local & international brands, 50 international buying houses, agents and traders, 100 fashion design houses.

LAPF partners will be invited to special events to experience technical developments in Textile, Seasonal Collections. LAPF studio will also host interesting talks on fashion by eminent personalities from the fashion industry to keep the partners updated about the new trends in the fashion segment.

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