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Web Exclusive | February 2019

Alcis workwear powered by R|Elan

Alcis Sports, a cutting-edge Indian performance wear brand, has collaborated with ace athleisure designer Narendra Kumar aka Nari for an exclusive collection of sustainable gym-cum-workwear under the label Alcis X Nari powered by R|Elan™ which was presented at Lakme Fashion Week Summer/Resort 2019, very recently.
 
Alcis X Nari powered by R|Elan™ collection epitomizes “My Earth My Style” with an aim to infuse a responsible fashion among those who have a discerning sense of fashion albeit with a conscience.
 
Alcis X Nari powered by R|Elan™ is made using R|Elan™ GreenGold, one of the greenest fabrics in the world - manufactured recycling used PET Bottles. R|Elan™ GreenGold based garments offer the latest innovations that garment manufacturing has to offer. Alcis x Nari powered by R|Elan™ collection is a strong, durable, trendy at the same time sustainable, making it an environment-friendly and an absolutely safe.
 
Alcis X Nari powered by R|Elan™ has used the most advanced fabrics made from using R|Elan™ Kooltex technology that infuses moisture management, anti-odour, anti-static, anti-UV and light X properties in the collection. The collection is specifically designed keeping in mind Indian lifestyles and weather conditions.
 
The Alcis X Nari powered by R|Elan™ collection has three broad sections of Gymwear, Casual Workwear and Yoga / Outdoor wear, where each piece can be worn in the gym and same can carry one to the work, making a statement of effortless yet conscious athleisure fashion. The signature prints inspired by Indian textiles art, coupled with Narendra’s trademark detailing in contouring, tailoring and sleek style makes Alcis X Nari powered by R|Elan™ collection to stand apart in the category. Narendra Kumar’s style signature in using sharp silhouettes imprint on Tshirts, Joggers, Bombers, Blazers, Layered Jackets and leggings makes Alcis X Nari powered by R|Elan™ collection much sought after athleisure line that provides sense of” ‘My Earth My Style’ to the wearer. 
 
Roshan Baid, Managing Director, Alcis Sports said, “Consumers in India are increasingly getting environment and sustainability conscious, which is getting reflected in their choices of what they are eating and wearing. At Alcis Sports we take the pride of using the world’s one of the greenest fabrics, R|Elan™ GreenGold in more than 90 per cent of our range which is contributing to our nature in a big way.”
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