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Web Exclusive | June 2016

CADINI launches 1st store in India

CADINI, a fashion brand synonymous with premium Italian dressing for men has launched its first flagship store in India at Colaba, Mumbai. CADINI has embarked upon an investment of Rs 15 crore for its retail foray and is poised to open 10-15 stores during this year in the high streets and destination shopping malls of metro cities including Mumbai, Delhi, Pune, Bengaluru, Chennai and Kolkata.

Founded in 1970 and celebrated for its high quality and timeless ‘Made in Italy’ style, CADINI has shown, since the beginning, great promise as a renowned manufacturer in the menswear sector. CADINI impeccably crafts ‘total look’ for the quintessential man and is an internationally sought-after menswear fashion brand with presence across 40 countries. In pursuit of expanding its global footprint, CADINI is establishing its presence in India as part of the Global Venture of India’s largest and most preferred menswear brand – Siyarams.

Sharing his pleasure at the launch of the first flagship store in Mumbai, Ramesh Poddar, Chairman and Managing Director, Siyaram Silk Mills, said, “India’s menswear segment registered a retail value growth of 15 per cent in 2015 with sales touching Rs 1.3 trillion. Today, Indian male consumers are concerned about their looks and appearance and are willing to spend more on apparel and accessories. To tap this market opportunity, CADINI is bringing the best of Italian menswear dressing accessible across 15,000 sq ft of retail footprint across metros in India within the course of this year.”

Daniella Nicolle Faralli, Brand Director, CADINI, flew in especially for the store launch and said, “With the launch of this first flagship store in India, CADINI is strengthening its global presence by establishing its footprint in India. The store reflects the characteristics of CADINI in its interiors and merchandise as part of bringing the globally admired CADINI experience to the Indian consumers with a range of premium Italian menswear product offerings.”

Inaugurating the store launch, Consul General of Italy, Ugo Ciarlatani said, “Italy and India are known to be connoisseurs of the finest luxuries while being rooted in their rich cultural heritage and values. CADINI offers the perfect harmony of trends and tradition and today’s store launch amongst many to come is a positive step towards bringing the best of Italian dressing that is recognized world-over to Indian consumers. I congratulate Faralli and Poddar and wish CADINI all the best and look forward to it creating its unique space in the burgeoning fashion industry in India.”

Shridhar Iyer, Assistant VP – Garments, CADINI, added, “CADINI is targeting SEC A+ audience across the leading metro cities with an estimated revenue potential of Rs 125 crore with the retail foray with each store having on an average an area of 1,000-1,200 sq. ft. Initially, CADINI stores will be company owned and operated. Subsequently CADINI will offer outlets on the franchise model as well.”

CADINI is positioned to gratify the luxury needs of the Indian man who is rooted to his rich cultural heritage and values. Its edge lies in offering high-quality unique menswear fashion that is inspired from the ‘Made in Italy’ concept and to a substantial extent is Made in India leading to the best of Italian innovation and Indian manufacturing excellence.

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