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Web Exclusive | June 2019

Huntsman to highlight HIGH IQ® intelligent effects

Huntsman will be highlighting the HIGH IQ® intelligent effects and Durable Water Repellency technology at the upcoming OutDoor Retailer Summer 2019 show in Denver, colourado (June 18 to 20).

As the industry leader in innovative and environmentally sustainable textile solutions, Huntsman Textile Effects offers mills and brands a comprehensive suite of intelligent effects through its HIGH IQ® performance assurance program. With a wealth of textile industry knowledge and experience, Huntsman Textile Effects helps mills around the world achieve greater productivity and efficiency.

Sustainable durable water repellency at OutDoor Retailer Summer Market
Following the expansion of its long-term alliance with Chemours, Huntsman will feature an extended range of technology offerings, including sustainable, high performance and non-fluorinated ZELAN™ durable water repellent finishes. 

HIGH IQ® intelligent effects at OutDoor Retailer Summer

· HIGH IQ® Repel performance assurance program is designed to help mills, brands and retailers meet global demand for eco-friendly apparel with rain and stain protection. Combining innovative durable water repellent finishes with unparalleled technical expertise, the HIGH IQ® Repel program provides durable eco-friendly and sustainable protection for every performance need: everyday, outdoor and extreme adventures.

· HIGH IQ® Lasting White performance assurance program delivers very high and brilliant whites on cellulosic fibres, combining our latest generation of well-known UVITEX® Fluorescent Whitening Agents. With environment-friendly fluorinated (C6) or non-fluorinated stain repel and release technologies, the fluorescent whitening agents used under the HIGH IQ® Lasting White program ensure garments keep looking new for longer.

· HIGH IQ® Lasting colour performance assurance program is powered by specially selected NOVACRON® dyes. Fabrics made using the HIGH IQ® Lasting colour program will not fade, and there is little risk of colour staining on other garments during washing.

· HIGH IQ® Lasting colour eco performance assurance program relies on Huntsman’s award-winning AVITERAOutDoor Retailer Summer 2019 show in Denver, colourado.
 SE reactive dyes to reduce water and energy consumption by up to 50 per cent compared to best-available technologies. Excellent washing-off performance shortens processing time and increases productivity.

· HIGH IQ® Cool Comfort moisture management program allows garments to breathe while transporting moisture away from the body through its quick-dry properties. The unique technology reduces post-exercise chill, making the effects highly suitable for sports and active wear.
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