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Web Exclusive | August 2019

CBD-infused textiles hit the market

With the recent launch of Acabada ProActiveWear, the first CBD-infused textiles are officially hitting the market. The fabric treatment behind the CBD-infused textiles was developed by Devan Chemicals, a Belgian company specialized in functional finishes for the worldwide textile markets.

Devan launched its CBD (Cannabidiol) fabric treatment at Heimtextil 2019 in Frankfurt as part of their R-Vital® range of microencapsulated active ingredients. The range contains active substances like Aloe Vera, Q10, Vitamin E, … with CBD being its latest addition. Now, only 8 months later, the first CBD-infused products are hitting the market.

Born in 2019, Acabada ProActiveWear is the world's first and only CBD-infused activewear brand, committed to creating innovative, luxury apparel for the proactive woman. Conceptualized in New York and produced in Portugal, Acabada infuses luxury fabric with the highest quality organic CBD, to ensure that women will look, feel and perform at their best. Thanks to the close and intense cooperation between Acabada, Devan and the Portuguese production partner, goods were in store in less than five months starting from initial contact.

With over 30 years in the apparel industry, Acabada CEO and Co-Founder Seth Baum recognised the positive effects of CBD on pain and inflammation and the fact that top athletes embrace the active ingredient as a part of their training and recovery ritual. Baum assembled a team of experienced fashion designers, including Co-Founder and CCO Katrina Petrillo, and together they created a high fashion yet innovative product that is primed to disrupt the market.

"While typical CBD products such as tinctures and edibles are growing exponentially in popularity, we began to envision a product that addressed health and wellness through a different lens. By physically infusing CBD into our garments, our product live at the intersection of fashion, fitness, and wellness," says Baum. With Acabada ProActiveWear, recovery starts from the moment you get dressed by helping to fight soreness and promote healing before the first squat, lunge or crunch.

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