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Web Exclusive | March 2018

TT in 30 Power Brand 2018 list

In a glittering ceremony held on March 5, 2018 in Mumbai, Brand TT was recognised as amongst the “Most Desirable 30 Brands 2018” and conferred Power Brand Status. Sanjay Jain, MD, TT Ltd, received trophy and certificate from Bollywood superstars Vidya Balan and Mousumi Chatterjee.

Power Brands is most significant brand strengthening and brand positioning exercises that outstanding brands can aspire to be a part of – especially given the vigorously positive impact on brand’s positioning amongst its customers, suppliers, shareholders, competitors, media, government, once a brand is recognised as a Power Brand. Power Brands research is an annual and ongoing national survey process conducted by the Indian Council of Market Research (ICMR).

Some of the notable garment brands who have received this recognition in the past are Jockey, Monte Carlo, Madura Garments, Louis Philips, Raymond, Manyavar, Fab India, Park Avenue, Van Heusen and many more.

Brand TT was awarded the Master brand status in 2012, Promising Brand in 2015 and has added to it’s the crown the Power Brand jewel in 2018. TT is a 50 year old brand and has over time grown from a men inner wear brand to a casual and inner brand for the entire family. It also is the only fibre to fashion brand which gives us cost and quality advantages over competition. TT Brand sell across the globe and has reached 65 countries in the world. Jain while thanking all those involved with the Brand for their support, added that they were very aggressively looking out to increase both their reach and product offerings to cover a more larger segment of India. He also added that their EBO chain of friendly neighbour stores by the name of TT Bazaar were doing well and they plan to take the numbers from 50 to 200 by 2019.

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