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Web Exclusive | July 2019

LIVA focuses on new fashion trends at YARNEX

Liva participated at the Delhi Edition of YARNEX Exhibition to facilitate their brand partners who showcased products made with Liva fabrics. LIVA focused on knits and woven fabrics and stoles. This range has been carefully crafted to meet the requirement of western and ethnic womenswear. Buyers appreciated the collection exhibited by Mercury, Mukut Mani, RK Handlooms, and Shree Sakthi Vinayagar at Liva Pavilion.

Liva is a new-age fabric from Aditya Birla Group. Unlike other fabrics that are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. A promise that is delivered through accredited value chain. The new-age, naturally sourced fibre made into fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly. 

Birla Cellulose represents the Pulp and Fibre business of Aditya Birla Group, is India's pioneer in viscose staple fibre (VSF). Birla Cellulose Fibers are of 100 per cent natural origin, highly absorbent, have an especially good feel, and are completely biodegradable. As an extremely versatile and easily blendable fiber, VSF is widely used in apparels, home textiles, dress material, knitted wear and non-woven applications. Birla Cellulose commands a major world market share in the man-made cellulose fibre domain.
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