Web Exclusive | January 2017
Wool Zone at Intertextile Shanghai lures many
Across Intertextile Shanghai Apparel Fabrics’ wide range of product categories, many of the industry’s biggest names are returning to the 2017 Spring Edition following strong results at last year’s two fairs and reports of continued strong demand in China. The distinctive product zones that have been well-appreciated by exhibitors for generating more business return again, with the International Hall (hall 5.2) featuring All About Sustainability, Functional Lab, Premium Wool Zone and Verve for Design, while Accessories Vision and Beyond Denim are in halls 8.1 and 6.2, respectively.
The Premium Wool Zone perhaps best encapsulates the benefits of exhibiting at the fair for high-end overseas suppliers. Many exhibitors at the preceding edition last October reported growth remained strong in China and that orders were still being placed at the fair, including Harrisons of Edinburgh who return this March. James Dunsford of Harrisons commented at the fair: “The feedback here for our products has been very positive for us. We are targeting sales of small amounts to high-end, premium customers, and we managed to capture some at the fair, so it’s been good.”
While the Premium Wool Zone has been a mainstay of the fair for a number of years now, Beyond Denim is a relative newcomer, reflecting this product’s growing importance in the industry. This edition’s Beyond Denim is expected to contain around 100 exhibitors from China and abroad, with products including denim yarn, as well as stretch, embroidered, jacquard and knit denim fabrics on offer.