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Web Exclusive | January 2017

Clariant's ColorForward Interiors 2018

Clariant, a leader in specialty chemicals, has announced the release of ColorForward Interiors 2018, the fifth annual trend and colour forecasting guide for fibre and textile market – Newmorrow, LongitudeLatitudeAttitude, Through the mirror and Nerdylicious trends reflect an over-arching feeling of sadness, fear and distrust of the conventional world.

Newmorrow trend theme reflects a sort of yin-yang mood among consumers. On the one hand, they believe the ‘system’ is rotten, unable to change economic and social conditions that have become intolerable. On the other hand, there is also a conviction that change is still possible. This colour palette includes a brownish green called Primordial Soup. It prompts references to sewage and death, but it also reminds of the verdant, rich biological goop that spawned life as we know it, says the company.

Dissatisfaction with conventional ways of living stands behind the LongitudeLatitudeAttitude trend. Its colours are Bohemian. They range from a purplish fuchsia, called Nomadness, a warm, almost-orange yellow named Kaleido tribe, and grey blue called Cirrus aviaticus after the contrails of jet planes against the otherwise cloudless sky.
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