Advertise Here [468 W x 60 H pixels]
Web Exclusive | January 2019

Birla Cellulose to make fashion more sustainable

Liva, the leading ingredient consumer brand of the Aditya Birla Group, unveiled a new eco enhanced variant of Liva fabric, i.e., Livaeco. The event took place amidst glitterati and a forest-themed set up with Bollywood actress and Liva brand ambassador, Kangana Ranaut walking the ramp.

“At Birla Cellulose, sustainability is a continuous journey towards the wellbeing of all stakeholders and conserving nature. With the launch of Livaeco, we endeavor to systematically engage with the textile value chain and offer consumers fashionable clothing that is eco-friendly”, says Dilip Gaur, Managing Director, Grasim Industries Ltd.

“Birla Cellulose, following the Aditya Birla Group’s philosophy of being at the forefront of sustainable business practices, has taken yet another step towards enhancing the sustainability of the fashion industry through the introduction of Livaeco, a new variant of Liva,” added Gaur.

Liva – in a short journey of over four years - has become a preferred ingredient brand for most consumers through its consistent high quality, natural origin and fluidity that it imparts to the garments making them fashionable and highly desirable. 

Livaeco, the eco enhanced variant of Liva, was launched with forest themed fashion show with garments designed by India’s leading fashion designers – Anju Modi, Wendel Rodricks and Gaurav Jai Gupta. Kangana Ranaut, Liva’s brand ambassador, brought up the grand finale as the showstopper in a gorgeous Livaeco garment. 

Whilst Liva itself is a highly sustainable fabric, Livaeco enhances this further through the use of raw materials from sustainable and certified forests, lowest water consumption & low greenhouse gas emissions during the manufacturing process, coupled with a unique traceability solution for ensuring source credibility.

“I strive for excellence in whatever I do. My fashion choices are not any different. Livaeco enables me to look my fashionable best and yet gives me the satisfaction that it is helping in preserving our precious environment.” says leading actress and Liva brand ambassador Kangana Ranaut.

Livaeco will be available exclusively in SS 19 and AW 19 seasonal collections of brand ‘W’. ‘W’ has especially curated a high fashion collection leveraging the attributes of Livaeco. Consumers can expect a delightful offering for new age women. Those who want to look fashionable and also contribute towards the cause of eco-friendliness. The collections are expected in 300+ exclusive ‘W’ Stores and many more in ‘W’ collections at large format stores and multi brands outlets across India by March 2019. 
Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
A.T.E Enterprises Pvt Ltd      A.T.E Huber Envirotech Pvt Ltd      AB Carter India Pvt Ltd      ACIMIT- ITALY      Advanced Graphic Systems      Angel Mechtronik      Apsom Technologies (India) Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Barnet India Pvt Ltd      Batliboi Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bharat Bijilee Ltd      Biancalani Srl      Bracker AG (Rieter)      Bruckner Textile Technology GmbH & Co Kg      C.Gheewala And Co.      Colorjet India Ltd      Condair      DCC Print Vision LLP      Dhara Engineering Works      DN Associates      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fadis India Pvt Ltd      Fourwents Engineering Company      Gandhi Automations Pvt Ltd      Gem Equipments Ltd      Groz-Beckert Asia Pvt Ltd      Indigo Prints Smart Pvt Ltd      Innova Machines      Inspiron Engineering Pvt Ltd      ITEMA WEAVING (INDIA) PVT LTD      Jaysynth Dyestuff ( India) Pvt Ltd      Jogindra Industries Pvt Ltd      Jumac Manufacturing Pvt.Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Kirloskar Brothers Ltd      Konica Electronics Enterprise      Kusters Calico Machinery Pvt Ltd      Labelmach      Lakshmi Card Clothing Mfg Co. Pvt Ltd      Lakshmi Machine works Ltd      Loepfe Brothers Ltd (Masterline)      Luwa India Pvt Ltd      MAG Solvics Pvt Ltd      Marvel Gloves Industries      Mayer & Cie. GmbH & Co. KG      Mayur Reeds And Healds Pvt Ltd      MESDAN India Pvt Ltd      Mohler Machine Works Pvt Ltd      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Perfect Equipment Pvt.Ltd      Picanol N V      Prashant West Point Machinery Pvt. Ltd      Precision Rubber Industries Pvt Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Rieter India Pvt Ltd (Novibra)      Rieter India Pvt Ltd (Suessen)      Rieter India Pvt. Ltd      Rieter India Pvt. Ltd      Sabar Machine Tools Mfg. Co.      Savio India Ltd      Savio Texcone (P) Ltd      Schoch Reeds India      Shakti Textile      Sheeba Engineering Co      Skaat Machine Works India Pvt Ltd      Sopromatex (UCMTF)      SRE Corporation      Sri Lakshmi Fire Controls      Stovec Industries Ltd      Sudarshan Gears      Sunrise Industries      Swissmem      Texcoms Textile Solution (E-Products INC)      Texfab Engineers (India) Pvt Ltd      Thies GmbH and Co.      Thymas Electronics Pvt Ltd      Truetzschler India Pvt Ltd      Umargaon Textile Machinery Pvt Ltd      Unitop Aquacare      Vetal Hitech Machines Pvt. Ltd      Voltas Ltd      Weavetech Engineering Pvt Ltd      Yale Synthlube Industries      A.T.E Enterprises Pvt Ltd      A.T.E Huber Envirotech Pvt Ltd      AB Carter India Pvt Ltd      ACIMIT- ITALY      Advanced Graphic Systems      Angel Mechtronik      Apsom Technologies (India) Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Barnet India Pvt Ltd      Batliboi Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bharat Bijilee Ltd      Biancalani Srl      Bracker AG (Rieter)      Bruckner Textile Technology GmbH & Co Kg      C.Gheewala And Co.      Colorjet India Ltd      Condair      DCC Print Vision LLP      Dhara Engineering Works      DN Associates      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fadis India Pvt Ltd      Fourwents Engineering Company      Gandhi Automations Pvt Ltd      Gem Equipments Ltd      Groz-Beckert Asia Pvt Ltd      Indigo Prints Smart Pvt Ltd      Innova Machines      Inspiron Engineering Pvt Ltd      ITEMA WEAVING (INDIA) PVT LTD      Jaysynth Dyestuff ( India) Pvt Ltd      Jogindra Industries Pvt Ltd      Jumac Manufacturing Pvt.Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Kirloskar Brothers Ltd      Konica Electronics Enterprise      Kusters Calico Machinery Pvt Ltd      Labelmach      Lakshmi Card Clothing Mfg Co. Pvt Ltd      Lakshmi Machine works Ltd      Loepfe Brothers Ltd (Masterline)      Luwa India Pvt Ltd      MAG Solvics Pvt Ltd      Marvel Gloves Industries      Mayer & Cie. GmbH & Co. KG      Mayur Reeds And Healds Pvt Ltd      MESDAN India Pvt Ltd      Mohler Machine Works Pvt Ltd      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Perfect Equipment Pvt.Ltd      Picanol N V      Prashant West Point Machinery Pvt. Ltd      Precision Rubber Industries Pvt Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Rieter India Pvt Ltd (Novibra)      Rieter India Pvt Ltd (Suessen)      Rieter India Pvt. Ltd      Rieter India Pvt. Ltd      Sabar Machine Tools Mfg. Co.      Savio India Ltd      Savio Texcone (P) Ltd      Schoch Reeds India      Shakti Textile      Sheeba Engineering Co      Skaat Machine Works India Pvt Ltd      Sopromatex (UCMTF)      SRE Corporation      Sri Lakshmi Fire Controls      Stovec Industries Ltd      Sudarshan Gears      Sunrise Industries      Swissmem      Texcoms Textile Solution (E-Products INC)      Texfab Engineers (India) Pvt Ltd      Thies GmbH and Co.      Thymas Electronics Pvt Ltd      Truetzschler India Pvt Ltd      Umargaon Textile Machinery Pvt Ltd      Unitop Aquacare      Vetal Hitech Machines Pvt. Ltd      Voltas Ltd      Weavetech Engineering Pvt Ltd      Yale Synthlube Industries