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Report | February 2019

Arvind, JCB partner to provide industrial wear

The product range will be made available through Arvind & JCB India’s distribution network and point-of-sale locations across the country.

Arvind Ltd and JCB India Ltd recently have announced a partnership to introduce protective, smart, comfortable, and stylish ready-to-wear industrial uniforms. This partnership is the first of its kind to offer co-branded protective wear and industrial uniforms for India’s workforce. The product range will be made available through Arvind & JCB India’s distribution network and point-of-sale locations across the country.

Industrial uniforms have become essential in view of the increasing focus on occupational safety and health (OSH) and regulatory compliance in India. Stringent government norms, growing awareness about safety regulations, globalization of domestic companies, and the growing number of MNCs setting up manufacturing facilities in India have contributed to the increase in demand for safety-compliant and comfortable industrial uniforms. While the OSH market is growing, there is limited choice in branded ready-to-wear industrial uniforms in the country. The partnership between Arvind and JCB India will unlock new opportunities in this market segment by offering best-in-class products for core sectors like healthcare, pharmaceuticals, iron & steel manufacturing, mining, automobiles, defence, armed forces, and construction, among others.

Arvind will complement JCB India’s safety shoes business with its value-added protective wear and personal protective equipment (PPE) product basket, which includes coveralls, dungarees, rain wear, and balaclavas. These products are fire-resistant, chemical-resistant, and shock-resistant, and possess other such properties that serve to protect factory workers, fire-fighters, construction crew, soldiers, healthcare professionals, and security personnel from the harsh operating environments that their respective jobs entail.

Commenting on the partnership Ashish Kumar, CEO – Advanced Materials Division & Arvind Envisol, Arvind Limited said, “We are transforming our business quickly through technologies and partnerships that enable us to explore and create new opportunities. Extending textile manufacturing beyond fashion and into areas like safety and protection, is one of the areas we are focusing on. This partnership will leverage JCB’s market presence with Arvind’s textile manufacturing capabilities to provide industrial wear that will meet the highest standards of safety and protection.”

“Safety is of paramount importance for us at JCB. It does not get limited to our machines on Construction sites only, but is an overarching philosophy. We are committed to introducing products which enhance safety and protection and our partnership with Arvind Limited gives us an exciting opportunity to do just that in the area of apparel. In India’s rapidly growing occupational safety and health market, we look forward to working together to create a market presence for value-added protective wear and personal protective equipment,” says Vipin Sondhi, MD and CEO, JCB India Limited.

One of the oldest mills mills in India, Arvind Ltd, has not only survived when over 90 mills in the western part of the country closed down over the years, but also has reaped a growth rate of over 15 per cent year-on-year basis. Being among the top five organised denim manufacturers is another honour for the group, which today has diversified interests in the textile field including advanced textiles, said a spokesman of the company.

The spokesman added: “One more asset that Arvind has built over the years is 65,000 acres of organic cotton cultivation, totally owned and supported by the company. Now, Arvind has also emerged as the biggest company in protective equipment. It has established good markets in South and North America apart from Oceanic regions of Australia and New Zealand.”

Arvind story began with a simple investment of $40,000. In 1980, Sanjay Lalbhai, founder-Chairman had a vision, and by the early 1990s, new technologies were introduced for building the vast empire. In 2002, Arvind Group entered garment segment in a big way. Then came brands after brands, launched in the country by the Arvind Group. Then came the group’s blueprint for advanced textiles, in which it has steadily built a big portfolio, including composites.

Arvind is a $1.7 billion conglomerate with interests in textiles, branded apparel and retail, real estate, engineering, advanced materials, environmental solutions, omni-channel commerce and telecom. Arvind Limited is an integrated solutions provider in textiles with strong fibre to fashion capabilities for a global customer base. It is also a design powerhouse churning innovative concepts and generating intellectual property. It ranks amongst the top suppliers of fabric worldwide. Its denim, woven, knit and voile products are known for being innovative and sustainable. The company strives every day to create opportunities beyond conventional boundaries and believes that possibilities are endless.

JCB India Limited is a leading manufacturer of earthmoving and construction equipment in India. The company started as a joint venture in 1979 and is now a fully owned subsidiary of JC Bamford Excavators, United Kingdom. With five state-of-the-art factories in India, it today manufactures over 50 products in eight product lines which are not only sold in India, but have been exported to over 95 countries. JCB has the largest dealer network in the construction equipment industry with over 60 dealers and 650 outlets spread throughout India. JCB machines have been used to build world class infrastructure in India for close to four decades. JCB today provides a full range infrastructure equipment solutions for customers.

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