Advertise Here [468 W x 60 H pixels]
Web Exclusive | December 2016

Raymond, Aditya Birla, Reliance plan khadi foray

Raymond, Aditya Birla Group, Reliance Retail — are contemplating a foray into khadi in the near future. Aditya Birla Fashion Retail (ABFR) is learnt to have given an order for 4,500 metres of khadi to the Gondal-based Udyog Bharti weaver group.

Raymond is in talks with around 80 khadi institutions to source the hand-woven fabric, even as it plans to launch khadi apparel in February through its retail stores. Reliance Retail is believed to be collecting samples from khadi makers for a possible foray.

“We are planning to launch a designer garment range of khadi as ‘Khadi by Raymond’ -- trousers, jackets, ethnic ware. The entry of organised players in the business will surely change the consumer perception, as we better understand the fashion,” said Ram Bhatnagar, head of sales and distribution of the textile business at Raymond, which has a little over 1,000 retail outlets.

They will begin selling khadi garments from 100 stores by February, beginning with woollen khadi. Followed by silk, cotton and poly khadi during the year. "We are expecting about 10 per cent of our apparel business to come from khadi in the next two years after launch. We will also sell it in our overseas stores," said Bhatnagar.
Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
A.T.E Enterprises Pvt Ltd      AB Carter India Pvt Ltd      Angel Mechtronik      Apsom Technologies (India) Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bharat Bijilee Ltd      Bhatt Bros      Bracker AG (Rieter)      Condair      DCC Print Vision LLP      DN Associates      DORNIER Machinery India Pvt Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fab Industries      Fourwents Engineering Company      Gandhi Automations Pvt Ltd      Gem Orion Machinery Pvt Ltd      Instamod Air Pipe Pvt Ltd      Jogindra Industries Pvt Ltd      Jumac Manufacturing Pvt.Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Kirloskar Toyota Textile Machinery Pvt Ltd      Konica Electronics Enterprise      Labelmach      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      M-Tex Enterprises      Mayer & Cie. GmbH & Co. KG      Mayur Reeds And Healds Pvt Ltd      Mohler Machine Works Pvt Ltd      Needles And Elements India Private Limited      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Phoenix Textile Engineering Pvt Ltd      Precision Rubber Industries Pvt Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Rieter India Pvt. Ltd      Rossari Biotech Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Skaat Machine Works India Pvt Ltd      SRE Corporation      Stovec Industries Ltd      Techno Electronics And Instruments      Techno Industries      Thymas Electronics Pvt Ltd      Uster Technologies AG      Vetal Hitech Machines Pvt. Ltd      VTMtex Virtual Textile Mill India (P) Ltd      Weavetech Engineering Pvt Ltd      A.T.E Enterprises Pvt Ltd      AB Carter India Pvt Ltd      Angel Mechtronik      Apsom Technologies (India) Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bharat Bijilee Ltd      Bhatt Bros      Bracker AG (Rieter)      Condair      DCC Print Vision LLP      DN Associates      DORNIER Machinery India Pvt Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fab Industries      Fourwents Engineering Company      Gandhi Automations Pvt Ltd      Gem Orion Machinery Pvt Ltd      Instamod Air Pipe Pvt Ltd      Jogindra Industries Pvt Ltd      Jumac Manufacturing Pvt.Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Kirloskar Toyota Textile Machinery Pvt Ltd      Konica Electronics Enterprise      Labelmach      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      M-Tex Enterprises      Mayer & Cie. GmbH & Co. KG      Mayur Reeds And Healds Pvt Ltd      Mohler Machine Works Pvt Ltd      Needles And Elements India Private Limited      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Phoenix Textile Engineering Pvt Ltd      Precision Rubber Industries Pvt Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Rieter India Pvt. Ltd      Rossari Biotech Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Skaat Machine Works India Pvt Ltd      SRE Corporation      Stovec Industries Ltd      Techno Electronics And Instruments      Techno Industries      Thymas Electronics Pvt Ltd      Uster Technologies AG      Vetal Hitech Machines Pvt. Ltd      VTMtex Virtual Textile Mill India (P) Ltd      Weavetech Engineering Pvt Ltd