Initially started by manufacturing a range of pins, Kolkata-based Bajaj Industries Pvt Ltd now has expanded its operation to the entire gamut of pins and pinned products as well as several other products. The company is currently engaged in manufacture of a range of textile pins, pinned products and textile machinery spares and accessories. Its customer range includes reputed textile mills, OEMs, and reseller’s across the globe.
Pankaj Bajaj, Director, Bajaj Industries Pvt Ltd, in interaction with the ITJ, speaks on USP of some of your important machines and products for the textile industry.
How has your company been doing in the last few years -- in terms of new product and technology launches? In our early days, we realised that customers are moving towards better user experience and ease of replacement, which are so relevant in our products, pins and pinned products. Moreover, in the new range of sophisticated machines, repinning is no longer an option due to changes in design. So today, pinned products constitute bulk of our turnover, approximately 80 per cent while the remainder is from loose pins. A decade ago, the situation was just reverse. To do this, we had to undergo an enormous amount of technology absorption and product redesigning.
Our collaborations with European partners was a big help. In 2009, we entered into a joint venture with TAMBULA GMBH, Germany, opening up entirely new territories and exposed us to the best in class German Engineering.
Can you give us the USP of some of your important machines and products for the textile industry? How has been market that you have been serving doing in the past and currently?
We service a wide range of textile industry segments – pinned rollers for cotton preparation machines, faller bars and pinned inserts for preparation of yarn for the worsted sector, hackle, gills, staves and other spares for flax sector and pinned lags for recycling. All our products are benchmarked to the highest global standards.
Presently, our primary focus area is cotton preparatory sector. As per OE manufacturers’ stringent norms, we are developing new products and also, in certain cases, are involved in the development of new machines. In our other thrust areas, like flax and worsted, we are in the process of developing new products for provided a wider range of solutions to our customers.
For consistent quality and reasonable price, automation is the only option. Towards this end, we are investing extensively in increased automation for many of our processes and new toolings for enhanced and stable quality of products.
If in export, which are your major markets? What is the scope in these markets in the near future?
For decades, our main thrust was on overseas markets and exports contributed nearly 90 per cent of our turnover. Since 2012, we have laid increased emphasis on domestic and unexplored overseas markets. As a result, we are now exporting to over 30 countries compared to 15 earlier and the share of domestic market has gone up 30 per cent, which is more sustainable in the long run. One of the features of our recent export strides was been creating multiple stock and service points for reducing the lead time for our customers.
This is increasingly important for several key markets like C.I.S countries, North & Latin America, as the transit time from India outweighs the price advantage vis-à-vis the European competitors.
For further information:
Pankaj Bajaj , Email: firstname.lastname@example.org | Mob: +91 98302 92934
Web: www.textilepins.com | www.bajajindia.net