Advertise Here [468 W x 60 H pixels]
Web Exclusive | January 2018

Experimental & bold, XYXX revolution

Breaking through the clutter of mundane innerwear lining the shelves of both offline and online stores, XYXX, a comfortable, elegant, yet quirky brand of innerwear, just released its new collection - BEND(IN) - on the digital shelves of big e-commerce sites like Amazon.in, Myntra, Jabong, and many more.

Speaking at the occasion of the launch, Yogesh Kabra, Founder, XYXX said, “There are a myriad of movements your body does and your underwear moves with it. We wanted to celebrate one such movement: bending. When you bend you are most likely exposing the band of your underwear so we thought of giving the bands an XYXX twist and celebrate this simple motion our way.”

A premium category of comfortable innerwear at an incredibly accessible price points, XYXX is aimed at an 18 to 35 aged male audience. After extensive research into the audience requirements from the product and the themes that resonate with them, the brand’s latest collection, BEND(IN), was introduced. BEND(IN) is the first Indian innerwear collection to feature an array of different band styles, in several variations. The collection highlights the importance of the human motion of bending and incorporates the same in everyday fashion.

Innovative product thinking is at the heart of XYXX’s product philosophy and that is reflected in the range of shapes and designs that is offered under the XYXX range. The current product range offers trunks, briefs, boxers, bikinis, boyshorts, cheeksters, and hipsters. XYXX soon plans on introducing new lines such as men’s pyjamas in lounge and innerwear space.

Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
A.T.E Enterprises Pvt Ltd (Processing ETP)      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Cox And Kings Ltd      DCC Print Vision LLP      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Gem Equipments Ltd      Henna Tex      Hindalco Industries Ltd      Hongkong Trade Development Council      Jogindra Industries Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Lakshmi Machine Works Ltd      Lapp India Pvt Ltd      Loepfe Brothers Ltd (Masterline)      Meera Industries Ltd      Messe Frankfurt Trade Fairs India      Nestling Technologies      Prashant West Point Machinery Pvt. Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Rieter India Pvt. Ltd      Savio India Ltd      Savio Texcone Pvt Ltd      Shail International Pvt Ltd      Sheeba Engineering Co.      Sieger Spintech Equipments Pvt Ltd      SRE Corporation      SSP Pvt Ltd      Stovec Industries Ltd      Techno Electronics And Instruments      TeFoc Accessories      Texcom Textile Solution      Texfab Engineers (I) Pvt Ltd      Trutzschler India Pvt Ltd      Unitop Aquacare      Vetal Hitech Machines Pvt. Ltd      A.T.E Enterprises Pvt Ltd (Processing ETP)      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Cox And Kings Ltd      DCC Print Vision LLP      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Gem Equipments Ltd      Henna Tex      Hindalco Industries Ltd      Hongkong Trade Development Council      Jogindra Industries Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Lakshmi Machine Works Ltd      Lapp India Pvt Ltd      Loepfe Brothers Ltd (Masterline)      Meera Industries Ltd      Messe Frankfurt Trade Fairs India      Nestling Technologies      Prashant West Point Machinery Pvt. Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Rieter India Pvt. Ltd      Savio India Ltd      Savio Texcone Pvt Ltd      Shail International Pvt Ltd      Sheeba Engineering Co.      Sieger Spintech Equipments Pvt Ltd      SRE Corporation      SSP Pvt Ltd      Stovec Industries Ltd      Techno Electronics And Instruments      TeFoc Accessories      Texcom Textile Solution      Texfab Engineers (I) Pvt Ltd      Trutzschler India Pvt Ltd      Unitop Aquacare      Vetal Hitech Machines Pvt. Ltd