Raymond launches India’s first branded khadi label
What can be called as a formal ushering of the textile Khadi into corporatisation, Raymond has launched India’s first branded khadi label- ‘Khadi by Raymond’. Raymond seeks to use its brand value to sell Khadi in a range of fabric blends and ready to wear apparel.
“It is indeed a moment of pride to have khadi – the fabric of our nation as a part of our product portfolio. Embodying some of the latest design trends and enhancing its quality Raymond Khadi is set to reposition khadi as a fabric of choice, in line with the Prime Minister’s vision of promoting khadi for fashion and reinstating our commitment to Make in India initiative,” Gautam Singhania, Chairman and Managing Director, Raymond, said.
The Khadi and Village Industries Commission (KVIC) had received its largest ever order worth Rs 2 crore from Raymond for the supply of 98,000 m of the fabric. This was following an agreement that was signed between Raymond and KVIC in December 2016 in which the KVIC had certified Raymond to use the khadi mark to sell ready-made garments and fabric which would be available at both KVIC as well as Raymond outlets, also select international markets and e-commerce portals.