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Web Exclusive | March 2015

Intertextile Shanghai: A bigger success

The highest ever attended Inter-textile Shanghai Apparel Fabrics – Spring Edition 2015 concluded last week with huge increases in both exhibitor and visitor figures as the fair took place for the first time at the National Exhibition and Convention Centre (Shanghai). More than 62,000 trade visitors (including buyers from the concurrent CHIC and Yarn Expo Spring fairs that attended Inter-textile Shanghai) from 88 countries and regions, including China, came to source the latest apparel fabrics and accessories from 2,637 exhibitors from 24 countries and regions. This compares to 40,214 and 1,469 buyers and exhibitors, respectively, at the 2014 Spring Edition. The extra space in the new fairground allowed the exhibition area to roughly double compared to 2014 to 100,600 sqm.

This large increase in the number, as well as quality, of buyers justified the relocation to the new venue outlined Senior General Manager of fair organizer Messe Frankfurt (HK) Ltd, Ms Wendy Wen. “Our main reason for moving to this new fairground was to allow easier access to the fair for domestic trade buyers from around the country, and the significant increase in the visitor figure confirms this was the case and that the relocation was the right decision to make.”

While the exhibitor and visitor figures were a big talking point, the fair organizers and venue owner were also well aware of the complications that occurred due to the recent completion of the fairground, and emphasized their commitment to rectify as many of them as possible by the Autumn Edition in October. “I would like to state that the three fair organizers are mindful that this edition did not meet the usual high standards expected of our fairs, and stress that our main focus over the next seven months will be to provide a better sourcing experience at the next edition,” Ms Wen continued.

Exhibitors impressed by quality and quantity of buyers
Many exhibitors reported that the large increase in buyers also translated into many more enquiries at their booths. “We’ve met hundreds of new customers from Europe, the US, Japan and of course China,” exclaimed Mr Yagi Ryota, Assistant Manager of Sunwell (Shanghai) Co Ltd from Japan. “The number of buyers coming to our booth has doubled compared to even the autumn fair last year as we’ve had 200 to 250 customers visit us each day.”
While there was an increase in quantity, exhibitors were also pleased with the quality of buyers. “I think the combination of the concurrent fairs attracts more quality customers,” Ms Christina Kreuzwieser, Lenzing’s Head of Marketing Communication explained. “I think the buyers that come here are looking for quality products.”

New deal extending Milano Unica Pavilion participation for two years signed

Messe Frankfurt and Milano Unica confirmed at the fair an extension to the existing agreement regarding the Milano Unica Pavilion at the Intertextile Shanghai Apparel Fabrics Spring and Autumn Editions. This agreement has been in place since 2012, covering seven fairs to date, and will be extended by another two years and four editions, up to and including Intertextile Shanghai Apparel Fabrics – Spring Edition 2017. Ms Wen commented: “We are pleased that our cooperation with Milano Unica will continue, and feel it is further proof that this fair is seen as the best platform to access the high-end apparel fabrics and accessories industry in Asia. The extension of this agreement shows our commitment to attract more premium suppliers from around the world to the fair, as we are also doing with the Premium Wool Zone, Verve for Design and other features.
The Autumn Edition of Intertextile Shanghai Apparel Fabrics will take place from Tuesday, 13 to Thursday, 15 October 2015.
Intertextile Shanghai Apparel Fabrics – Spring Edition 2015 was co-organized by Messe Frankfurt (HK) Ltd;<

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