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Web Exclusive | June 2017

Arvind showcases sustainable clothing collection

With a purpose to promote sustainability in the country’s textile industry, India’s leading lifestyle and fashion conglomerate, Arvind Limited has showcased its sustainable collection of clothing through a fashion show at the concluding day of ustainable Apparel Coalition (SAC) annual member meeting in Bangalore. The display included sustainable collection of products by Arvind such as Denim, tops, shirts, Khadi clothes etc. 

A beautifully choreographed event by Bangalore-based renowned fashion stylist and choreographer Prasad Bidapa was witnessed by around 250 guests from leading brands, manufacturers, NGOs and academia. A fashion show was divided into three brief segments in order to present a comprehensive sustainability-focused product portfolio by Arvind. The first part emphasised on sustainable input material that includes clothes manufactured by using recycled polyester, environment-friendly cotton, etc. The second segment focused on various practices that play a significant role in producing sustainable garments. And, the last piece promoted the Indian craftsmanship approach by showcasing khadi and local handlooms. The production of such products carries a huge demand overseas; hence this can become a significant part of Indian textile export industry. 

On the successful completion of the event, Punit Lalbhai, Executive Director, Arvind Limited, said, “Sustainability is the new buzz word in the textile industry worldwide and it has always been our key-focus area. With our strong R&D team, it has always been our constant endeavour to innovate new apparel manufacturing techniques. Today, thanks to SAC annual meeting, we got an opportunity to showcase an entire range of sustainable clothing.”

Also present at the event, Ashish Kumar, CEO, Shirts, Arvind, said, “In current times, Sustainability has become need of the hour and we all should take necessary steps to make our environment pollution free. We take immense pride in today’s fashion showcase, wherein we could display a variety of our clothing manufactured by using environment-friendly products and practices.” 
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