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Web Exclusive | September 2017

Archroma debuts at Première Vision

Archroma, a global leader in colour and specialty chemicals known for pioneering custom colour engineering in textile and fashion, made its debut as an exhibitor at the Première Vision 2017 expo in Paris from 19-21 September. At Booth 5B10, it displayed its various colour-management solutions, along with other innovations that are helping to drive sustainability in the textile sector.

For the past 17 years, Archroma has been pioneering change in the areas of formulation, standardisation and management of custom colours along the entire textile supply chain. The company recognized back in 2000 that fashion designers, brands, retailers and their suppliers were all facing challenges, ranging from global sourcing to ambitious deadlines. Archroma colour Management helps them to achieve accurate colours, and accelerate their time to market with colour management services, unique software tools and support systems.

To address these issues, Archroma launched its colour Atlas, a colour library created to easily bring colour creativity and manageability to an entire new level for all in the supply chain. The colour Atlas by Archroma is a system that includes a "physical library" of 4,320 colour swatches, in six volumes. The accordion-fold design of the library volumes allows for quick, intuitive browsing of the cotton poplin samples. colourful book covers indicate the shades that lie within each volume. Secure tabs help keep the swatches neat and ordered while allowing them to be easily removed. Earlier this year, Archroma also introduced the compact version of its colour Atlas system, which includes all the same colour options, but is slimmed down from six to two volumes for increased portability.

A mobile-friendly colour Atlas Online offers features such as “colour-on-the-go”, which allows users to capture an image using a smartphone, and identify the closest colour Atlas shades with the possibility to purchase a colour sample instantly. Archroma has also introduced new patent-pending technology that adds swatch-specific information to each Engineered colour Standard, giving retailers, brands and mills instant access to more colour information than ever. Due to its close relations with textile manufacturers, brands and retailers, and as a leader in textile colours and effects, Archroma can provide solutions and expertise in colours and beyond, in particular with its cutting-edge technologies to help make industry more sustainable.

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