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Web Exclusive | September 2017

Archroma partners with Design Seeds

Archroma, a global leader in colour and speciality chemicals, has partnered with the popular colour inspiration site Design Seeds, on a series of seasonal stories featuring colours found in the colour Atlas by Archroma®. Design Seeds founder Jessica Colaluca and the site have more than 1,250,000 followers combined across social media platforms, and Design Seeds itself gets around 300,000 viewers every month.

“Archroma Colour Management and Design Seeds is a match made in heaven,” said Colaluca. “I had declined partnering with brands or incorporating sponsored content on the site for over seven years until I met the incredible folks at Archroma. Beyond our obvious shared passion for colour, we share a dedication to empowering designers. And as a designer, I fell in love with the colour Atlas. It is a brilliant system overflowing with modern colour.”

Through the site, Colaluca provides daily colour stories, utilising dynamic, thought-provoking images. In a new Design Seeds feature sponsored by Archroma she creates ‘seasonal atlas’ which offers storied vignettes of creative colour and inspiration. colour Atlas by Archroma® codes are provided for all colours in the inspiration resource. The ‘seasonal atlas’ is catalogued on the Design Seeds site, distributed at trade shows and is available for download.

“It’s critical to designers working in today’s global fashion industry to select colour that is achievable from the very start of a project,” says Chris Hipps, Global Director, Archroma colour Management. “Here at Archroma, our suite of colour tools, from the colour Atlas to our online colour Search tool to our industry-renowned Engineered colour Standards, are all designed to help designers capture their inspiration, and ensure that their colour choices remain consistent across global production processes.”

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