GHCL launches “CIRKULARITY”, a range of bedding that supports the circular economy and centres on ‘Reduce, Reuse and Recycle’, reinforcing its passion towards sustainability, traceability, innovation and giving back to society. The collection of sustainable beddings launched under CIRKULARITY are The Spin WIN Collection, The Nefertiti Collection, The Velvette Collection, The Sylva-Cell Collection, The Wood Wheel Collection, The Comall Collection and The Cratus Collection.
In the last Home Fashion week market in March at New York, GHCL partnered with Applied DNA Sciences (ADNAS), Stony Brook, New York, a company that develops and employs unique technologies for the purpose of preventing counterfeiting and Reliance Industries Ltd (RIL), an Indian conglomerate and the world’s largest manufacturer of polyester fibre and yarn to launch CertainT® verified molecular tagged, recycled PET (“rPET”) bedding products under the brand “Rekoop”.
Speaking on the occasion, Manu Kapur, President and CEO of GHCL Home Textiles said, “We are proud to unveil CIRKULARITY a range of bedding the supports the circular economy. The entire range of collection, which is a part of this range centres around the concept of Reduce, Reuse and Recycle. Thus reinforcing our passion towards sustainability. With the launch of CIRKULARITY, we aim to target the ecologically conscious consumer who is making purchase decisions to support the environment and is supportive of initiatives which help reduce the carbon footprint.”