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D&P Shades | April 2015

eCool70TM concept for brilliant shades

In another industry breakthrough, Huntsman Textile Effects has introduced its eCool70´ concept to make it possible for mills to achieve a range of brilliant shades while using less water and energy for better environmental performance, lower processing costs and enhanced productivity. The concept persists in AVITERA® Brilliant Yellow SE, NOVACRON® Brilliant Blue EC-B and Brilliant Turquoise EC-GN.

The groundbreaking new concept has been developed to provide brands and mills with a cost-effective and environment-friendly way to produce the vivid fashion-forward colors of the Caribbean -- brilliant yellow, green, turquoise and blue. Dyes for this specific shade segment have traditionally had low fixation rates, leading to moderate wash off, limited build up and bad reproducibility, which raises processing costs and reduces productivity. In contrast, the new eCool70´ concept offers a sustainable and high-performance solution with an attractive total process cost.

The eCool70´ dyes are powered by Huntsman Textile Effects´award-winning AVITERA® SE technology and deliver exceptional leveling and outstanding wash-off and fastness, as well as operational excellence for trouble-free production. eCool70´ helps mills lower their energy consumption and processing costs by allowing dyeing and washing-off to take place at just 70°C (158°F), which is significantly lower than the 90°C that is necessary with conventional hot dyes. The wash-off cycle is also considerably reduced, which results in lower overall water consumption and shorter processing time to enhance productivity.

The greenish cast NOVACRON® Brilliant Blue EC-B in eCool70´ dyes significantly lowers the amount of turquoise used in the recipes to promote easier wash-off. This also helps to increase lab-to-lab, lab-to-bulk and bulk-to-bulk reproducibility.

´To remain economically viable today, textile processing mills need to create a range of vivid, brilliant colors that brands and consumers desire while also improving their environmental performance and remaining competitive as industry costs rise. Huntsman Textile Effects´ eCool70´ extends the AVITERA® SE range to help mills overcome these challenges and operate in a way that is both environmentally and economically sustainable,´ said Dhirendra Gautam, Global Marketing Director of Huntsman Textile Effects.

For further information:
Christina Koh
Tel: +65 6390 6482
Email: christina_koh@huntsman.com

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