Web Exclusive | July 2017
Raymond to launch khadi range on Oct 2
Raymond Ltd, textile and apparel major, will launch Khadi by Raymond on October 2, 2017. Raymond was first to forge the first partnership with the Khadi & Village Industries Commission (KVIC) and will promote the fabric in India and global markets.
”We have decided to launch the khadi range on Mahatma Gandhi Jayanti on October 2. We will launch it through 300 exclusive stores and about 10 KVIC stores across India. It will be introduced to international markets also in near future,” Ram Bhatnagar, Vice President & Head – Sales, Raymond told.
”The range will be in the mid to premium segment,” he said. He did not rule out exclusive Raymond Khadi stores in future. The company is initially working with 40 khadi clusters across India and will expand gradually.