Web Exclusive | November 2019
ASM to showcase new collections at Showtime
Known as one of the oldest and most respected textile brands, American Silk Mills (ASM) will introduce two new collections at Showtime Market in High Point, NC, from November 17-20. Drawing from its design legacy, the company will feature sophisticated constructions and rich colour palettes that present a range of styles and bold textures.
The first collection to be introduced is ‘Off-Loom’. With a right-off-the-loom spirit, American silk mills will celebrate this beautifully imperfect collection consisting of relaxed textures and hand painted geometrics. Inspired by the Maker Movement, this unique, artisanal line displays elements of large, chunky fibres, slub yarns, and double beam weaving complexity. The rich, earth-toned palette consists of colours such as indigo, sage, eucalyptus, and newly favoured, raisin. These plains and feature textiles are among the first products manufactured for ASM by parent company, Sutlej Textiles and Industries.
“In collaboration with our partner, Sutlej, Off-Loom weaves one-of-a-kind design and value that are commercially creative,” said Susan Hedgecock, creative director for American Silk Mills. “We’ve created textiles that look hand woven in intriguing colour palettes.”
The second collection to debut is ‘Anthology’. Layering in decades of archival history, ASM draws from a rich provenance of sumptuous and lavish textiles to create the treasury collection. Inspired by classic trade routes connecting the East and West, Anthology is refined velvets, epingles and silks spread across three saturated colour palettes.
Inspired by Chinese Chippendale and Japanese stylised florals, the English Folly palette offers luxury and romance to any interior space. With emphasis on elegance and charm, rich colours include midnight garden, emerald, delphinium, hydrangea, aegean and French blue.