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Web Exclusive | October 2017

EcoVero, a new standard in eco-responsible viscose

Lenzing EcoVero branded viscose fibres from Lenzing, with its state-of-the-art identification technology, supports eco-responsible fashion retailers and brands to become more transparent, especially with sustainability-minded consumers. Well known retailers are teaming up with Lenzing to advance their sustainability strategies with traceable Lenzing EcoVero fibres.

Society’s environmental awareness has been growing steadily over the last decade, especially in the fashion and textile industry. Consumers today expect responsible retailers and brands to know their supply chains and to be able to trace product origins. To meet these increasing consumer demands, the industry is anxiously looking for more sustainable and transparent supply chain solutions. With Lenzing EcoVero fibres, Lenzing launches unique environmentally friendly and traceable viscose fibres.

A special manufacturing system enables Lenzing to identify Lenzing EcoVero fibres in the final product, long after the textile processing and conversion steps have been completed. This ability to easily verify the original fibres means that retailers and brands can be sure that they are indeed incorporating Lenzing’s eco-responsible viscose fibres, and not just any generic viscose that might not be in line with their sustainability goals. With this special identification technology for Lenzing EcoVero fibres, Lenzing provides an one-of-its-kind solution for the fashion industry and its supply chain to respond to consumer demands for reliable visibility of product origins that can be traced back to the fibre.

What makes Lenzing EcoVero fibres so eco-responsible? Lenzing enforces strict environmental standards during viscose production and has invested millions over the years to achieve eco-resposible production processes. Lenzing’s viscose production sites where Lenzing EcoVero fibres are made comply with the stringent guidelines of the EU Ecolabel, a world-leading environmental manufacturing standard. Lenzing is also very transparent regarding raw material sourcing practices.

Lenzing EcoVero fibres are made from wood. The wood comes from sustainable forestry plantations that are independently certified by industry-leading associations. Lenzing has a comprehensive wood sourcing policy that goes above and beyond the call of duty to ensure that the most sustainable wood sources are used for viscose production. Lenzing EcoVero fibres set a new industry standard in sustainable viscose based on the use of these sustainable wood sources (FSC or PEFC certified) and an ecological production process with significantly lower emissions and water impacts than conventional viscose.

Leading industry brands and retailers are teaming up with Lenzing and are using Lenzing EcoVero fibres in their collections to improve transparency and traceability, two critical components of a verifiable sustainability strategy that is in line with the demands of today’s market.

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