Advertise Here [468 W x 60 H pixels]
Report | March 2015

INVISTA-Lenzing collaborate in denim

INVISTA and Lenzing have been working on the development and promotion of this innovative new denim concept that will provide wearers with cool dry comfort, softness, and sustainability ´ all in one fabric.
INVISTA, owner of the COOLMAX® brand, and LENZING, owner of the TENCEL® brand, are pleased to announce a second innovative collaboration in denim - COOLMAX® fabric blended with TENCEL® fibre. The two companies will give a joint presentation on this new development on November 20 at the Denim by Première Vision show in Barcelona.

In recognition of the growing trend toward athleisure wear, INVISTA and Lenzing have been working on the development and promotion of this innovative new denim concept that will provide wearers with cool dry comfort, softness, and sustainability ´ all in one fabric.

The two fibre companies began working together in 2013 when they announced the results of a study on the benefits of combining Lenzing´s TENCEL® fibre with INVISTA´s dualFX® technology by LYCRA® brand. Now, by extending that collaboration to new fibre blends, the companies are aiming to leverage their strengths in performance, fashion, and sustainability to bring a unique offering to the women´s denim market.

According to Jean Hegedus, INVISTA´s Marketing Director for Denim, today´s consumers expect more from their denim, and these fabrics can deliver on the benefits female consumers are seeking. ´Recent studies* by INVISTA confirm that women are looking for more performance attributes in their clothing as well as aesthetic features such as soft hand. COOLMAX® fabrics blended with TENCEL® meet both of these needs as well as providing consumers with a sustainable option.´ One of INVISTA´s offerings that can be used is COOLMAX® ECOMADE fibre that is made from 97 per cent recycled polyester.

Lenzing´s TENCEL® is made from wood pulp, a renewable raw material, which is then processed through a closed loop system to create an ecologically responsible fibre. Michael Kininmonth, Lenzing´s denim developer, said ´TENCEL® is recognised throughout the industry for its sustainable qualities as well as its softness and strength. By combining TENCEL® fibre with COOLMAX® fabric we can provide added performance benefits that appeal to the contemporary consumer.´

The presentation will be on November 20 at 11 am. You can visit INVISTA at the Denim by Première Vision show at stand A20, and Lenzing at stand B3.

Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
A.T.E. Enterprises Pvt.Ltd (Monforts Fongs-MFT)      AB Carter India Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Batliboi Ltd      Benninger AG      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bracker AG (Rieter)      Brugarolas India Pvt Ltd      Condair      Cox And Kings Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fourwents Engineering Co.      Graf (Rieter India)      Henna Tex      Instamod Air Pipe Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Lakshmi Machine Works Ltd      Lapp India Pvt Ltd      Loepfe Brothers Ltd (Masterline)      Luwa India Pvt Ltd      Meera Industries Ltd      Mohler Machine Works Pvt Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Redington (India) Ltd      Rieter India Pvt. Ltd      Savio Texcone Pvt Ltd      Skaat Machine Works India Pvt Ltd      SRE Corporation      Staubli AG      Stovec Industries Ltd      Swissmem      Techaids      TeFoc Accessories      Texfab Engineers (I) Pvt Ltd      Thymas Electronics Pvt Ltd      Uster Technologies AG      Weavetech Engineering Pvt Ltd      A.T.E. Enterprises Pvt.Ltd (Monforts Fongs-MFT)      AB Carter India Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Batliboi Ltd      Benninger AG      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bracker AG (Rieter)      Brugarolas India Pvt Ltd      Condair      Cox And Kings Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fourwents Engineering Co.      Graf (Rieter India)      Henna Tex      Instamod Air Pipe Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Lakshmi Machine Works Ltd      Lapp India Pvt Ltd      Loepfe Brothers Ltd (Masterline)      Luwa India Pvt Ltd      Meera Industries Ltd      Mohler Machine Works Pvt Ltd      Premier Evolvics Pvt Ltd      Rabatex Industries      Redington (India) Ltd      Rieter India Pvt. Ltd      Savio Texcone Pvt Ltd      Skaat Machine Works India Pvt Ltd      SRE Corporation      Staubli AG      Stovec Industries Ltd      Swissmem      Techaids      TeFoc Accessories      Texfab Engineers (I) Pvt Ltd      Thymas Electronics Pvt Ltd      Uster Technologies AG      Weavetech Engineering Pvt Ltd