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Web Exclusive | October 2014

Trident flags off world’s largest terry towel plant

The flagship company of Trident Group, Trident Limited, has inaugurated the world’s largest terry towel pant on 7 October 2014. On the same day, the company also laid the foundation stone of its composite textile project in Budni, Madhya Pradesh. The occasion was graced by the presence of Chief Minster of Madhya Pradesh Shivraj Singh Chouhan and Minster for Revenue and Rehabilitation, Government of Madhya Pradesh Rampal Singh. The world’s largest terry towel plant comprises of 300 looms and will add about Rs 1,800 crore to is annual revenue. With is expansion, the installed capacity of Trident has increased to 688 looms capable of producing 90,000 TPA of terry towels, making Trident the largest manufacture of terry towels in the world. The inauguration of this plant marks the completion first phase of composite textile project undertaken by the company in Budni, Madhya Pradesh. Further, the company laid the foundation stone of the second phase of its composite textile project comprising of two spinning units, a bed line unit and a captive power plant. This project will have 500 looms capable of producing 3.6 million metres of bed line/month, 1.85 lakh yarn spindles and 60 MW of captive power. While the captive power plant will be commissioned in September 2016, the bed line and spinning units are expected to be operational by September 2015; and will add about Rs 1,200 crore to annual revenue. The company shall make a total investment of Rs 2,400 crore for its composite textile project in Budni, Madhya Pradesh and shall engage about 25,000 families across all its business verticals. The composite textile project is fully vertically integrated: from cotton-to-terry and from cotton-to-bed linen. This shall provide the company a natural cushion against variations in cotton and yarn prices. Moreover, the company shall benefit from economies of scale, lower finance cost due to interest subsidy from central and state governments, proximity to ports and easy availability of raw materials. Commenting on the expansion projects, Rajinder Gupta, Chairman at Trident Group, said: “Today we move a step closer to our dream of becoming the world’s largest home textile company. With entry into the bed line segment, we intend to improve our product basket by offering a complete range of home textile products. With greater vertical integration and our emphasis on value-added products combined with prudent financial management, we believe that this expansion shall be a step further towards our goal of registering a strong performance and delivering better returns tour shareholders.” Keeping pace with the technology, the company has partnered with global best technology suppliers like Karl Mayer, Toyota, Stäubli, Benninger, Anglada, Muratec, LMW, Trützschler, Oerlikon, Savio, etc. for its expansion & diversification plans. Also, the company has been laying special emphasis on branding initiatives in paper and textile divisions; and has launched various brands such as Trident Classic, Trident Indulgence, Trident Home Essentials and Trident Everyday in the textiles division; and Trident Natural, Trident My Choice, Trident Eco Green, Trident Spectra and Trident Royal Touch in the paper division, which have been well received in the market. Further, the company has launched new towel brands such as Trident Aroma, Trident Organic and Trident Cuddlies during this festive season.
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