Advertise Here [468 W x 60 H pixels]
Web Exclusive | December 2017

Welspun’s new tech to verify cotton origin

Welspun India has emerged as the first global textile entity to patent a fibre-tracking technology, turning adversity into opportunity. The Mumbai-based world’s second largest terry towel producer, developed the technology after a large customer terminated a contract following mislabelling of the provenance of fibre in certain consignments.

The technology enables it to verify the origin of cotton at each stage of the manufacturing process to ensure an authentic final product, Chief Executive Dipali Goenka said. Welspun had partnered with global forensic science company Oritain Global to develop the solution, Wel-Trak, using RFID and customised software. It involved an investment of around Rs 38.5 crore and more than six months of rigorous efforts.

Apart from deploying this solution in several cotton growing areas across the globe, Welspun India is now looking at helping cotton farmers grow better quality cotton and also encourage them to try organic cotton. “Adversities happen in the world of business. When we looked into it (the crisis with the large customer), felt that there were gaps. Today, we are proud to say we have Wel-Trak, the patented process, which helps us track the cotton to its source,” Goenka said.

Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
Aleph SRL      Alidhra Weavetech Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bharat Bijilee Ltd      Bhatt Bros      Biancalani Srl      Condair      Dashmesh Jacquard and Powerloom Pvt Ltd      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fadis India Pvt Ltd      Fourwents Engineering Company      Gandhi Automations Pvt Ltd      GEM Equipments (P) Ltd      Graf (Rieter India)      Groz-Beckert Asia Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Konica Electronics Enterprise      Labelmach      Lapp India Pvt Ltd      Loepfe Brothers Ltd (Masterline)      MESDAN India Pvt Ltd      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Premier Evolvics Pvt Ltd      RENMAKCH India Pvt. Ltd      Rieter India Pvt. Ltd      Savio India Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Shakti Textile      SRE Corporation      Stella India      Stovec Industries Ltd      Thymas Electronics Pvt Ltd      Truetzschler India Pvt Ltd      Aleph SRL      Alidhra Weavetech Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B & R Industrial Automation Pvt Ltd      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bharat Bijilee Ltd      Bhatt Bros      Biancalani Srl      Condair      Dashmesh Jacquard and Powerloom Pvt Ltd      Elgi Electric and Industries Ltd      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fadis India Pvt Ltd      Fourwents Engineering Company      Gandhi Automations Pvt Ltd      GEM Equipments (P) Ltd      Graf (Rieter India)      Groz-Beckert Asia Pvt Ltd      K.U. Sodalamuthu and Co. Pvt Ltd      Konica Electronics Enterprise      Labelmach      Lapp India Pvt Ltd      Loepfe Brothers Ltd (Masterline)      MESDAN India Pvt Ltd      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      Premier Evolvics Pvt Ltd      RENMAKCH India Pvt. Ltd      Rieter India Pvt. Ltd      Savio India Ltd      Savio Texcone Pvt Ltd      SB Dye Springs India Pvt Ltd      Shakti Textile      SRE Corporation      Stella India      Stovec Industries Ltd      Thymas Electronics Pvt Ltd      Truetzschler India Pvt Ltd