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Web Exclusive | November 2019

Beabloo finalises merger with Metriplica

Spanish tech companies in the retail and digital marketing sectors, Beabloo and Metriplica, completed their merger. This deal means a complete restructuring and integration of the two teams. Beabloo, whose turnover was 8 million euros this year, expects a 50 per cent annual growth during the next three years to eventually exceed a turnover of 20 million euros in 2022.This deal will also let the company expand their geographic reach to the majority of Europe and the United States, as well as some Latin American countries.
 
In the midst of the debate over the role of the physical store as online sales become more common, this deal joins two major players in the tech sector in favour of retail. Metriplica, a leader in online analytics, and Beabloo, a leader in retail technology, are both the firsts in their respective sectors from Southern Europe to apply cutting-edge technology to traditional and online points of sale. Thanks to this merger with Metriplica, Beabloo can provide a unique service in the retail sector. Through integrated tech solutions, retailers can asses, analyse and improve the customer experience and results of their business. All of these solutions are part of the Active Customer Intelligence Suite (ACIS), a suite of solutions with the aim of transforming the traditional store into the retail of the future. 
 
This two-million-euro deal makes the company the only software manufacturer with a consultant to manage and improve the customer experience both offline and online. It is also the only company in the sector based on the pro-service format for co-innovation. This means that Beabloo provides their own technology and will let the consulting service use their expert knowledge on the customer experience to get the most out of it.
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