Advertise Here [468 W x 60 H pixels]
Web Exclusive | July 2018

Birla Cellulose, Ankur Textiles partner for womenswear

Birla Cellulose, has collaborated with Ankur Textile, lifestyle division of Arvind Limited to launch a wide range of LIVA Fabrics with 100 per cent modal, 100 per cent viscose and viscose blends as an alternate to traditional fabric for new age Indian women who deserves high position as well as comfort in her apparel needs.

LIVA range of fabrics are introduced under Ankur Textile fabric brands- Zoya, Blossom & Glam & Glory. This range has been carefully crafted to meet the requirement of western and ethnic womenswear.

Speaking at the launch, Brijesh Bhati, CEO, Ankur Textiles, (a division of Arvind) said, “The launch of this collection marks our expansion into multi-fibre fabrics as a fashionable alternative to cotton. Our expertise in textile fabrics, combined with the use of technology, has enabled us to develop fabrics that offer both styles with comfort for consumers. Our in-house design team will continue to introduce more such trendy collections in future to delight our customers.”

Speaking on the collaboration, Manohar Samuel, President – Marketing, Birla Cellulose,expressed, “Collaborating with likeminded brands is part of our business strategy and we are happy to partner with Ankur Textiles.This association allows us to reach millions of women through their wide range of distribution with an assurance of high quality fabrics which are nature based and fluid. This is just the beginning; we are looking forward to a long term collaboration with Ankur Textile.”

These fabrics will be available across retail points throughout the country in a range of colors, textures and prints. This will enable not just the retail consumers but boutique owners, designers, small retailers to access LIVA’s fluid fabric to create their own fluid designers.

Post your comment
Name:  
Email:    
Comments:  
Verification Code:   Change Image


 
Advertise Here [728 W x 90 H pixels]
AB Carter India Pvt Ltd      Alidhra Weavetech Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B&R Industrial Automation Pvt. Ltd.      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bhatt Bros      Biancalani Srl      Bracker AG (Rieter)      Condair      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fab Industries      Gandhi Automations Pvt Ltd      GEM Equipments Pvt Ltd      Grasim Industries Ltd (Liva)      ITEMA WEAVING (INDIA) PVT LTD      Jogindra Industries Pvt Ltd      Labelmach      Lakshmi Machine works Ltd      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      RENMAKCH India Pvt. Ltd      Rieter India Pvt. Ltd      Savio Texcone Pvt Ltd      South Gujarat Chamber of Commerce & Industry      SRE Corporation      Stovec Industries Ltd      Thymas Electronics Pvt Ltd      Vetal Hitech Machines Pvt. Ltd      AB Carter India Pvt Ltd      Alidhra Weavetech Pvt Ltd      Arvind Rub-Web Controls Ltd      Associated Autotex Ancillaries Pvt Ltd      B&R Industrial Automation Pvt. Ltd.      Best Power Equipments India Pvt Ltd      Bharat Beams Pvt Ltd      Bhatt Bros      Biancalani Srl      Bracker AG (Rieter)      Condair      Embee Corporation      Eppinger Tooling Asia Pvt Ltd      Excel Traders      Fab Industries      Gandhi Automations Pvt Ltd      GEM Equipments Pvt Ltd      Grasim Industries Ltd (Liva)      ITEMA WEAVING (INDIA) PVT LTD      Jogindra Industries Pvt Ltd      Labelmach      Lakshmi Machine works Ltd      Leuze Electronic Pvt Ltd      Loepfe Brothers Ltd (Masterline)      Nestling Technologies      Peass Industrial Engineers Pvt Ltd      RENMAKCH India Pvt. Ltd      Rieter India Pvt. Ltd      Savio Texcone Pvt Ltd      South Gujarat Chamber of Commerce & Industry      SRE Corporation      Stovec Industries Ltd      Thymas Electronics Pvt Ltd      Vetal Hitech Machines Pvt. Ltd