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Web Exclusive | December 2017

SATVA Living, MultiFit partner to bring way of living

SATVA Living and MultiFit come together for a fit, fashionable and pure way of living this festive season. SATVA Living is founded on a belief that ‘organic and recycled clothing means being mindful’; and MultiFit – India’s fastest growing functional fitness brand is based on the idea that ‘fitness should extend beyond dumbbells and machines’. As both the brands are focused towards leading a ‘natural and mindful’ lifestyle, the campaign #StylislyFitinSatva is a holistic collaboration to promote being naturally trendy and fit.

Noticing that fashion and fitness are the activities that make one happy and content, the brands have joined hands targeting both fashion and fitness conscious consumers this festive season. While brands bring-in a progressive way of living in the country, they carry a new age idea of workout runways, where one has to be approachable and fit, as fashion adds a sense of confidence for one to perform better.

Commenting on the association, Rina Nathani, Head Retail SATVA Living, said, “Being a vibrant and sustainable athleisure wear brand, we have recently introduced the season’s collection, fabricated with recycled polyester and chic designs. At SATVA, we ensure comfortable and breathable fabric; therefore the apparel is ideal for every stretch and move while performing fitness exercises. It is believed that fitness activities mentally evoke a sense of joy/happiness, while fashion adds confidence to one’s workout sessions. Therefore, with this campaign, we intend to add a touch of vibrancy to the fitness wardrobe which will boost positive spirits among the fitness enthusiasts.”

Commenting on the association, Sally Jones Kapoor, Co-founder and COO, MultiFit said, “We believe that happiness and harmony lie in the perfect Mind-Body-Soul Balance. Functional Fitness and trendy recycled/organic clothing are some ways to attain this perfect balance, as people have become separated from their bodies and have pretty much forgotten their soul. We were happy to learn that SATVA Living had the same viewpoint and with no second thoughts we accepted this association for the festive campaign. We are looking forward to more such associations with the brands in future.”

SATVA Living offers a chic range of women’s activewear made from recycled polyester/non-GMO organic cotton and MultiFit is a Calisthenics and Functional Fitness based Fitness brand, which focuses on making Fitness a Lifestyle by cutting out the entire monotony from the session to make it as enticing as one’s favourite sport.

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