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LIVA journeys into new realms of applications: Manohar Samuel
October 2019
LIVA, the new-generation fibre created by the Birla Cellulose of Aditya Birla Group since its launch, has been enjoying an enviable fame for its fluidity in the textile market.
Liva receives fantastic response at YFA, Ludhiana
October 2019
Liva is a new age fabric from the Aditya Birla Group. Unlike other fabrics that are boxy or synthetic, LIVA is a soft, fluid fabric which falls and drapes well.
LIVA announces entry in saree category
August 2019
After seeing the great success in the brands and women apparel categories like Stoles, Kurtis, and Leggings; LIVA from Aditya Birla Group, will now enter into the saree category.
Yarn Expo Autumn to focus on regenerated yarn
July 2019
Yarn Expo Autumn 2019 will feature a wide array of different yarn and fibre materials, including regenerated and recycled yarn. Sustainably-produced regenerated cellulose fibres are on offer, along with plenty of recycled options that close the loop in the fashion industry.
LIVA focuses on new fashion trends at YARNEX
July 2019
Liva participated at the Delhi Edition of YARNEX Exhibition to facilitate their brand partners who showcased products made with Liva fabrics.
LIVA promotes sustainability through Livaeco
July 2019
Taking another step towards sustainability, LIVA, ingredient brand by Birla Cellulose launches a unique plantable garment tag (tag attached to each garment across retail stores of W).
Liva, FDCI partner to promote sustainability through collection
April 2019
In order to enhance and promote sustainable development, Green Heart Fashion Show showcased collections by well-known designers.
Birla Cellulose to make fashion more sustainable
February 2019
Livaeco, the eco enhanced variant of Liva, was launched with forest themed fashion show with garments designed by India’s leading fashion designers.
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