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Introducing Liva Fashion Advisors
Liva, the new age fabric brand from the Aditya Birla Group, has come out with one-of-its-kind approach for spreading awareness about the fabric and its attributes.
Designer’s AW collection with LIVA Creme
Priyadarshini Rao, leading Indian Fashion Designer has launched this season’s exclusive autumn winter collection in collaboration with LIVA Crème, a cellulose fibre by Birla Cellulose which is 100 per cent natural and 100 per cent man-made.
Greens to fore at October’s Yarn Expo
Green products continue to be sought after more and more by consumers nowadays, and textiles are no exception. In order to promote sustainable development throughout the industry, a number of yarn and fibre manufacturers have endeavoured to introduce green products into the early stages of textile production,etc.
VSF growing at 27% in last 2 years: M Samuel
Aditya Birla Group’s fibre division, Birla Cellulose has always been at the forefront of revolution in viscose staple fibres and achieved global reputation since many years ago.
Jayashree Textiles eyes 10% growth in 2017-18
Jayashree Textiles Ltd, a unit of Aditya Birla Nuvo Ltd, is aiming at 10 per cent growth in its turnover in this fiscal. The company, which focuses on linen and woollen fabrics and garments, logged Rs 1,600 crore turnover in the last financial year.
Grasim bags USDA certification
Grasim Industries Limited, a flagship company of Aditya Birla Group has received the US Department of Agriculture (USDA) certified biobased product label for its products -- Birla Viscose, Birla Modal & Birla Excel.
Modal: A perfect fit for sportswear
Clothing is an integral part of human life. Clothing protects from cold or heat to maintain body thermal comfort throughout the full range of human activities. Comfort may be defined as a pleasant state of psychological, physiological and physical harmony between a human being and the environment.
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