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Shree’s unprecedented growth of garments made with Liva
January 2018
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
LIVA’s ‘feel’ & ‘flow’ attract most women
January 2018
Liva, the new age fabric brand from the Aditya Birla Group, launched a one-of-its-kind initiative for spreading awareness.
FDI in textile need of the hour
January 2018
In 2018, China will shy away from conventional textiles to concentrate more on branded apparel. This will create a huge demand-supply gap, says Avinash Mayekar. Yes, 2018 would be the year for textiles and apparels! Let’s change ourselves in this New Year, by becoming positive in our attitude. Let us begin this year with hope. Hope that this year will be the year for the growth of Indian textile industry, hope for positive investments, and hope that the year will turn out to be the watershed year for Indian textile industry. After all, “hopes” alone have the capacity of driving crazy dreams and making them achievable.
Sweden keen on tie-up with Aditya Birla Group on smart textiles
December 2017
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union. The minister visited the Aditya Birla Group Textile Research Application Development Centre at Kharach in Gujarat, which is India’s pioneer in viscose staple fibre (VSF), a man-made, bio-degradable fibre with characteristics akin to cotton. The prime aim of this visit is to boost development on smart textiles from using VSF, cellulosic fibre and pulp as an alternative to cotton and hence the Aditya Birla group is a natural fit with its easily blendable cellulosic fibre.
Birla Cellulose is No.1 for sustainable forestry management
November 2017
Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests.
Swedish Minister in India to discuss project on smart textiles
November 2017
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union.
Birla Cellulose honoured for Sustainable Forestry Management
November 2017
Birla Cellulose of the Aditya Birla Group has been ranked Number one globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests
Introducing Liva Fashion Advisors
October 2017
Liva, the new age fabric brand from the Aditya Birla Group, has come out with one-of-its-kind approach for spreading awareness about the fabric and its attributes.
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