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LIVA announces entry in saree category
August 2019
After seeing the great success in the brands and women apparel categories like Stoles, Kurtis, and Leggings; LIVA from Aditya Birla Group, will now enter into the saree category.
Yarn Expo Autumn to focus on regenerated yarn
July 2019
Yarn Expo Autumn 2019 will feature a wide array of different yarn and fibre materials, including regenerated and recycled yarn. Sustainably-produced regenerated cellulose fibres are on offer, along with plenty of recycled options that close the loop in the fashion industry.
LIVA focuses on new fashion trends at YARNEX
July 2019
Liva participated at the Delhi Edition of YARNEX Exhibition to facilitate their brand partners who showcased products made with Liva fabrics.
LIVA promotes sustainability through Livaeco
July 2019
Taking another step towards sustainability, LIVA, ingredient brand by Birla Cellulose launches a unique plantable garment tag (tag attached to each garment across retail stores of W).
Liva, FDCI partner to promote sustainability through collection
April 2019
In order to enhance and promote sustainable development, Green Heart Fashion Show showcased collections by well-known designers.
Birla Cellulose to make fashion more sustainable
February 2019
Livaeco, the eco enhanced variant of Liva, was launched with forest themed fashion show with garments designed by India’s leading fashion designers.
Liva extends its association with Kangana Ranaut
October 2018
Liva- the fluid fashion brand of the Aditya Birla Group - has extended its contract for yet another year with the scintillating Bollywood Diva Kangana Ranaut.
LIVA launches LAPF Studio in Tirupur
July 2018
LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.
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