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Liva outshines in mall space with unique innovation
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
ITAMMA celebrates 75th anniversary
It all started in 1988 when BK Mehta, Past-President, Indian Textile Accessories And Machinery Manufacture Association (ITAMMA), categorically suggested that ITAMMA should take up activities which will make its members and the organisation very strong in terms of system, technology and R&D. Considering his passion for R&D, as the members of Managing Committee of ITAMMA on his 70th birthday in 1988 established “BK Mehta Endowment Fund” in appreciation of his yeomen and meritorious services to the association; who was the president of the association in the year 1953, 1962, 1966, 1978 and also as a trustee for four decades. This fund was further strengthened financially from time to time for various activities in the field of technology.
Birla Cellulose is No.1 for sustainable forestry management
Canopy’s Hot Button Issue ranks the world’s top viscose producers on their progress on eliminating endangered forests from their supply.
Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests. Birla Cellulose has a ‘light green shirt’ ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks 11 viscose rayon producers that represent 70 per cent of global viscose production.
Shree's unmatched growth of garments made with Liva
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
Ichalkaranji shows huge scope for man-made cellulosic fibres
Ichalkaranji has over 10,000 shuttleless looms and the number is growing by the day and there is an immense potential in this textile hub to adopt Viscose, Modal and Excel fibres and process them to fabrics which are in ready demand, says Uday Khadilkar, Vice President - Birla Cellulose.
The most unique mall drop down by Liva
Liva, the new age fabric brand from the Aditya Birla Group, has stood out with a unique campaign where a life size mannequin of the brand ambassador Kangana Ranaut dropped down in 10 key malls across 10 cities of the country.