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LIVA announces entry in saree category
August 2019
After seeing the great success in the brands and women apparel categories like Stoles, Kurtis, and Leggings; LIVA from Aditya Birla Group, will now enter into the saree category.
Yarn Expo Autumn to focus on regenerated yarn
July 2019
Yarn Expo Autumn 2019 will feature a wide array of different yarn and fibre materials, including regenerated and recycled yarn. Sustainably-produced regenerated cellulose fibres are on offer, along with plenty of recycled options that close the loop in the fashion industry.
LIVA promotes sustainability through Livaeco
July 2019
Taking another step towards sustainability, LIVA, ingredient brand by Birla Cellulose launches a unique plantable garment tag (tag attached to each garment across retail stores of W).
Eliminating toxic chemicals, the ZDHC way
July 2019
ZDHC may sound like Latin and Greek to some, but to eco-conscious industries and citizens, this acronym for The Zero Discharge of Hazardous Chemicals is a Foundation registered in Amsterdam, that puts all its efforts into a mission of eliminating,etc.
Birla Cellulose’s Salem meet focuses on sarees
March 2019
As a part of their industry initiative, Liva from Birla Cellulose conducted a hub meet at Salem focusing on saree category.
Birla Cellulose, Ankur Textiles partner for womenswear
August 2018
LIVA range of fabrics has been introduced under Ankur Textile fabric brands- Zoya, Blossom & Glam & Glory.
Liva outshines in mall space with unique innovation
June 2018
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
ITAMMA celebrates 75th anniversary
April 2018
It all started in 1988 when BK Mehta, Past-President, Indian Textile Accessories And Machinery Manufacture Association (ITAMMA), categorically suggested that ITAMMA should take up activities which will make its members and the organisation very strong in terms of system, technology and R&D. Considering his passion for R&D, as the members of Managing Committee of ITAMMA on his 70th birthday in 1988 established “BK Mehta Endowment Fund” in appreciation of his yeomen and meritorious services to the association; who was the president of the association in the year 1953, 1962, 1966, 1978 and also as a trustee for four decades. This fund was further strengthened financially from time to time for various activities in the field of technology.
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