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A new star in fashion is born!
May 2015
KK Maheshwari, Group Business Director ´ Fibres and Textiles, and Managing Director, Grasim, spoke eloquently addressing the press a few hours before the launch of brand ´LIVA´ stating that the launch of LIVA was ´indeed a defining moment for us as we take another major step forward in the continuing journey of Birla Cellulose towards achieving greater heights of excellence and growing leadership globally.
Birla Cellulose nets design talents
March 2015
In its third year, D´Designer 2015 is one-of-its-kind talent hunt nurtures young fashion designers and provides them a platform to showcase their potential in a crucial market such as Gujarat.
Experts debate crucial issues at COTTON INDIA
January 2015
The 2-day Cotton India 2014 held very recently at The Renaissance Hotel, Mumbai, really´wove the world of cotton together´, as the organisers, Cotton Association of India (CAI) has mentioned in their programme brochure.
Experts from 21 nations debate urgent issues at Cotton India 2014
November 2014
The 2-day Cotton India 2014 held very recently at The Renaissance Hotel, Mumbai, really “wove the world of cotton together”, as the organisers, Cotton Association of India (CAI) has mentioned in their programme brochure.
Dyeing of regenerated cellulosic textiles: Concerns & solutions
September 2014
Dyeing regenerated cellulosic materials is not done in a straightforward one-step process, says Alkesh Darji, who describes the various key stages in the dyeing of regenerated cellulosic materials and reviews the likely problems/concerns being faced at each stage.
Yarn: A Welcome Twist
May 2014
This is no ordinary yarn. Spinners are spinning a new success story with innovations, both in-house and with the help of imported fibres. Samuel Joseph reveals this new dimension to the yarn story.
LIVA launches Spring Summer Collection & Trends for 2015
March 2014
Birla Cellulose, world leaders in manufacturing viscose fibres from the house of Aditya Birla Group launched its Spring Summer Collection & Trend Themes in fabric and garments for 2015
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