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Modal: A perfect fit for sportswear
June 2017
Clothing is an integral part of human life. Clothing protects from cold or heat to maintain body thermal comfort throughout the full range of human activities. Comfort may be defined as a pleasant state of psychological, physiological and physical harmony between a human being and the environment.
LIVA's drive for global reach
February 2016
Apart from enabling the LAPF partners to join the international marketing fora
LIVA creates fashion niche in knitwear city
November 2015
Liva SS16 for knits was showcased at Yarnex, the India International Yarn Exhibition at Tirupur from 10 to 12 September, 2015 at India Knit Fair Complex.
Birla Cellulose at Intertextile Shanghai
November 2015
Shows fashion collections made from Birla Modal and other fibres. Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF)
LIVA @ Kolkata Fashion Expo
October 2015
This March, the textile fraternity saw the launch like no other; Birla Cellulose did a grand launch of its fabric brand, LIVA with their new stylish brand ambassador Kangana Ranaut. Expected to play a key role in producing excellent fabric to the fore, LIVA is an endeavour to reach out to the end consumer with a quality offering that is in line with current fashion trends.
LIVA to build on its consumer success
September 2015
Liva recently hosted the LIVA Partner Conclave 2015 at Radisson Blu, Jaipur. This year March marked yet another milestone for Birla Cellulose with launch of ´LIVA´. LIVA has tremendous potential to revolutionise the way we think about fashion in textiles.
Birla Cellulose to focus on 'Vision Sustainability 2020'
June 2015
SSM Schärer Schweiter Mettler AG has participated at the following exhibitions in spring 2015: Textile Asia, Pakistan; Indo InterTex, Indonesia; and Techtextil, Germany.
A new star in fashion is born!
May 2015
KK Maheshwari, Group Business Director ´ Fibres and Textiles, and Managing Director, Grasim, spoke eloquently addressing the press a few hours before the launch of brand ´LIVA´ stating that the launch of LIVA was ´indeed a defining moment for us as we take another major step forward in the continuing journey of Birla Cellulose towards achieving greater heights of excellence and growing leadership globally.
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