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Birla Cellulose is No.1 for sustainable forestry management
February 2018
Canopy’s Hot Button Issue ranks the world’s top viscose producers on their progress on eliminating endangered forests from their supply. Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests. Birla Cellulose has a ‘light green shirt’ ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks 11 viscose rayon producers that represent 70 per cent of global viscose production.
Shree's unmatched growth of garments made with Liva
February 2018
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
Ichalkaranji shows huge scope for man-made cellulosic fibres
November 2017
Ichalkaranji has over 10,000 shuttleless looms and the number is growing by the day and there is an immense potential in this textile hub to adopt Viscose, Modal and Excel fibres and process them to fabrics which are in ready demand, says Uday Khadilkar, Vice President - Birla Cellulose.
The most unique mall drop down by Liva
October 2017
Liva, the new age fabric brand from the Aditya Birla Group, has stood out with a unique campaign where a life size mannequin of the brand ambassador Kangana Ranaut dropped down in 10 key malls across 10 cities of the country.
Introducing Liva Fashion Advisors
October 2017
Liva, the new age fabric brand from the Aditya Birla Group, has come out with one-of-its-kind approach for spreading awareness about the fabric and its attributes.
VSF growing at 27% in last 2 years: M Samuel
September 2017
Aditya Birla Group’s fibre division, Birla Cellulose has always been at the forefront of revolution in viscose staple fibres and achieved global reputation since many years ago.
Grasim bags USDA certification
June 2017
Grasim Industries Limited, a flagship company of Aditya Birla Group has received the US Department of Agriculture (USDA) certified biobased product label for its products -- Birla Viscose, Birla Modal & Birla Excel.
Modal: A perfect fit for sportswear
June 2017
Clothing is an integral part of human life. Clothing protects from cold or heat to maintain body thermal comfort throughout the full range of human activities. Comfort may be defined as a pleasant state of psychological, physiological and physical harmony between a human being and the environment.
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