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Liva outshines in mall space with unique innovation
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
Introducing Liva Fashion Advisors
Liva, the new age fabric brand from the Aditya Birla Group, has come out with one-of-its-kind approach for spreading awareness about the fabric and its attributes.
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