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Liva, FDCI partner to promote sustainability through collection
April 2019
In order to enhance and promote sustainable development, Green Heart Fashion Show showcased collections by well-known designers.
Birla Cellulose is No.1 for sustainable forestry management
February 2018
Canopy’s Hot Button Issue ranks the world’s top viscose producers on their progress on eliminating endangered forests from their supply. Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests. Birla Cellulose has a ‘light green shirt’ ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks 11 viscose rayon producers that represent 70 per cent of global viscose production.
Liva’s new initiative spreads awareness amongst women
January 2018
Liva, the new age fabric brand from the Aditya Birla Group, launched a one-of-its-kind initiative for spreading awareness. For the first time ever an ingredient brand deputed Fashion Advisors in large format stores namely Pantaloons, etc.
Designers reveal amazing talents at Liva Protege 2017
January 2018
Over 190 institutes participated in the 3rd edition of Liva Protégé Talent Hunt, which had entries from across 50 cities with over 3000 students applying for the competition.
Sweden keen on tie-up with Aditya Birla Group on smart textiles
December 2017
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union. The minister visited the Aditya Birla Group Textile Research Application Development Centre at Kharach in Gujarat, which is India’s pioneer in viscose staple fibre (VSF), a man-made, bio-degradable fibre with characteristics akin to cotton. The prime aim of this visit is to boost development on smart textiles from using VSF, cellulosic fibre and pulp as an alternative to cotton and hence the Aditya Birla group is a natural fit with its easily blendable cellulosic fibre.
Swedish Minister in India to discuss project on smart textiles
November 2017
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union.
Birla Cellulose honoured for Sustainable Forestry Management
November 2017
Birla Cellulose of the Aditya Birla Group has been ranked Number one globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests
Spinnova technology to spin yarn from wood fibres
May 2017
Finland-based Spinnova has invented a fibre yarn technology that spins yarn directly from wood fibres without complex chemical processes.
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