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Lenzing redefines TENCEL brand
June 2018
Enabled by industry innovations, including REFIBRA technology, Eco Soft technology, Eco filament technology and Micro technology, textiles produced under the TENCEL brand offer premium standards of sustainability and natural comfort to meet evolving consumer demand.
Lenzing redefines TENCEL brand
April 2018
The Lenzing Group (Lenzing) redefined TENCEL, as its textile premium brand at the 2018 Fibers & Yarns in Mumbai. The redefining of the TENCEL brand is a key milestone of Lenzing’s new brand strategy to enhance product brand offerings, foster connection with customers and consumers, and drive consumer demand.
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