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Benetton’s new launch focuses on real emotions!
away from fashion stereotypes, real moments and real emotions are what life is all about! That is the message behind ‘Clothes for Humans’, the brand new United Colors of Benetton’s (UCB) product and marketing philosophy. Starting this summer, Clothes for Humans will be the unifying force behind three product lines, a global campaign, a brand new website and a series of in-store initiatives and materials, including the ‘magalog’, a hybrid between a magazine and a catalogue that will be distributed in Benetton stores worldwide.
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