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Yarn Expo Autumn to focus on regenerated yarn
Yarn Expo Autumn 2019 will feature a wide array of different yarn and fibre materials, including regenerated and recycled yarn. Sustainably-produced regenerated cellulose fibres are on offer, along with plenty of recycled options that close the loop in the fashion industry.
Grasim awards Green certificates to women
The annual event, presented by Aditya Birla for the last five years, has become an exciting, knowledge-sharing platform for manufacturing professionals in plant operations, production management, quality control, technical and engineering and human resource.
LIVA launches LAPF Studio in Tirupur
LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.
Liva outshines in mall space with unique innovation
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
Grasim to invest Rs 13k cr in textiles, cement biz
Aditya Birla Group firm Grasim Industries will invest over Rs 13,000 crore in its textile and cement businesses over the next 24-36 months, as the company looks to increase capacity and modernise production.
LIVA outshines in mall space with unique innovation
Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.