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GAP’s new-gen sings “Its Our Denim Now”
The new generation fit collection launched by the American Clothing brand GAP for its Fall 19 has been exhibited by the campaign – “Its Our Denim Now”.
Biba Apparels targets 500 stores in 2 years
Women’s ethnic-wear brand Biba Apparels plans to tap the franchise route to expand into small cities and towns. A majority of these would be for its mass to premium brand – Rangriti – aimed at the young audience.
KKCL eyes non-metros with affordable apparel line
Kewal Kiran Clothing Limited (KKCL), an apparel retailer, plans to focus on tier-II and tier-III cities with the launch of new brands in the affordable category and doubling of distributors across India from 125 to 200.
Liva, FDCI partner to promote sustainability
Liva announced its partnership with Fashion Design Council of India’s (FDCI) to showcase India’s first Green Heart Fashion Show with a thought leading initiative to promote the concept of sustainability through their collection and products.
Patanjali forays into branded apparel space
Baba Ramdev-led Patanjali forayed into the fast-growing branded apparel segment through its brand 'Paridhan' and expects a sale of around Rs 1,000 crore next fiscal.
Hong Kong’s new fight against fast fashion
Despite Hong Kong's reputation for rampant consumerism, a nascent movement against fast fashion is taking root in the city, with clothes-mending workshops and pop-up swaps growing in popularity, and designers parading recycled fabrics on the catwalk.
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