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Liva outshines in mall space with unique innovation
June 2018
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
LIVA outshines in mall space with unique innovation
May 2018
Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.
Liva outshines in mall space with unique innovation
April 2018
Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.
Liva’s new initiative spreads awareness amongst women
January 2018
Liva, the new age fabric brand from the Aditya Birla Group, launched a one-of-its-kind initiative for spreading awareness. For the first time ever an ingredient brand deputed Fashion Advisors in large format stores namely Pantaloons, etc.
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