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Liva extends its association with Kangana Ranaut
August 2018
Liva- the fluid fashion brand of the Aditya Birla Group - has extended its contract for yet another year with the scintillating Bollywood Diva Kangana Ranaut.
Move beyond conventional paradigms: K Gupta
April 2018
Taking a big leap forward, industry is going through another paradigm shift, popularly referred as the “Fourth Industrial Revolution” or “Industry 4.0”. The ultimate goal of the fourth revolution is to build a parallel virtual world that will control and run the physical world. Everything that can be digitalised will be digitalised throughout the course of Industry 4.0. The future of the manufacturing industry lies with big data analytics, robots, automations, programmable logic controllers and IoT.
Liva at Amazon India Fashion Week
March 2018
LIVA the new age fabric from the Aditya Birla Group joined forces with the apex body of Indian fashion industry, the Fashion Design Council of India (FDCI), as the Gold Sponsor for Amazon India Fashion Week (AIFW), Autumn Winter (AW) 2018.
Shree's unmatched growth of garments made with Liva
February 2018
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
Shree’s unprecedented growth of garments made with Liva
January 2018
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
Liva’s new initiative spreads awareness amongst women
January 2018
Liva, the new age fabric brand from the Aditya Birla Group, launched a one-of-its-kind initiative for spreading awareness. For the first time ever an ingredient brand deputed Fashion Advisors in large format stores namely Pantaloons, etc.
Designers reveal amazing talents at Liva Protege 2017
January 2018
Over 190 institutes participated in the 3rd edition of Liva Protégé Talent Hunt, which had entries from across 50 cities with over 3000 students applying for the competition.
Ichalkaranji shows huge scope for MMF
January 2018
Birla Cellulose, along with Ichalkarangi Shuttleless Loom Owners’ Association (ISLOA) and Ichalkarangi Shuttleless Fabric Manufacturers’ Association (ISFMA), has conducted an interactive customer meet on 21st November at Hotel Sayaji, Kolhapur with spinners, weavers and processors of Ichalkaranji. The meet was aimed at making Ichalkaranji a self-sufficient hub for finished fabrics made from Viscose, Modal and Excel fibres offered by Birla Cellulose.
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