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LIVA @ Kolkata Fashion Expo
This March, the textile fraternity saw the launch like no other; Birla Cellulose did a grand launch of its fabric brand, LIVA with their new stylish brand ambassador Kangana Ranaut. Expected to play a key role in producing excellent fabric to the fore, LIVA is an endeavour to reach out to the end consumer with a quality offering that is in line with current fashion trends.
$64 bn export by 2017 | An Uphill Task?
Severe competition on global level and lack of initiatives and direction on the domestic front have made a dent in India´s textile exports with a dip in figures for FY 2014-15, diminishing the scope of achieving the cherished goals. S Joseph & M Karthik take an overall look at the scene.
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